Marketing Manager

Full Time
Baltimore, MD 21202
Posted
Job description
Company Description


The Ivy Hotel, a member of the prestigious Relais & Chateaux organization, is the perfect place to grow. Working alongside people at the top of their professions, you accrue an understanding of hospitality and cuisine that could never be found in a book or a seminar. It’s an extraordinary opportunity to build your skills and your career by learning from the best, which is why we look for people with drive, creativity and ambition. As your career develops, we will constantly open new doors for you - both within The Ivy and within the global Relais & Chateaux family of hotels. The Relais & Chateaux experience is a hallmark of service excellence that is recognized around the world.

Located in the historic Mount Vernon neighborhood of Baltimore, The Ivy is easily accessible by car (gated staff parking available) or bus, and is close to many of the city’s museums and activities. We offer generous benefits, with plenty of time off to explore the area - or even expand your knowledge. Join us for your next adventure, where friendships are forged and acquired skills last a lifetime.


Job Description


The Marketing Manager will be responsible for developing and implementing marketing strategies to promote the hotel, restaurant and spa with the overall goal of driving revenue. The ideal candidate will have experience in a diverse range of marketing activities including social media content creation, email marketing, graphic design and brand management. Excellent written + verbal communication, project management, and analytical skills are essential for success. The Marketing Manager will work closely with The Ivy’s department heads to identify target markets, develop marketing plans, and execute campaigns that align with the hotel's brand and business objectives. Show us your style with a cover letter for your application!

Key Responsibilities:

  • Lead all marketing efforts for The Ivy Hotel, Magdalena and The Spa at The Ivy
  • Develop and implement comprehensive marketing plans that include advertising, public relations, email, and social media campaigns
  • Create social media content for The Ivy Hotel and Magdalena’s platforms including Instagram and Facebook. Measure and report on results
  • Oversee and collaborate with PR and Digital Marketing agencies on all marketing related activities
  • Manage The Ivy and Magdalena’s online presence including website updates
  • Lead all creative output on behalf of the property such as copywriting and graphic design
  • Analyze market trends, customer preferences, and competitive landscape to identify opportunities for growth and develop strategies to capitalize on them
  • Collaborate with internal teams, such as sales, reservations, and restaurant management to align marketing initiatives with business objectives, and to maximize results
  • Create and manage marketing budgets, and measure the effectiveness of marketing campaigns to ensure ROI and make data-driven decisions
  • Develop and maintain relationships with key partners that align with The Ivy’s brand and target audience

Qualifications
  • Bachelor's degree in Marketing, Communications, or a related field
  • 3-6 years of experience in marketing, preferably in a hotel or resort setting
  • Ability to think both creatively and analytically with aptitude for data-driven decision-making
  • Excellent project management skills, with the ability to prioritize and manage multiple projects simultaneously
  • Strong eye for design with experience working in graphic design programs
  • Experience managing social media channels, website content, and email marketing campaigns
  • Knowledge of digital marketing tools and techniques, including SEO, PPC, and social media advertising
  • Excellent written and verbal communication skills, with the ability to create compelling marketing copy
  • Proven track record of developing and executing successful marketing campaigns across multiple channels
  • Confident and dynamic personality
  • Self motivated, disciplined, and willing to jump in to help other departments as needed
  • Strong local contacts and connections a plus

Additional Information


Benefits

  • Paid Vacation and Holidays

  • Medical and Dental Insurance

  • Short and Long-Term Disability Insurance

  • Basic and Optional Life Insurance

  • Retirement Savings Plan

The Ivy Hotel is an Equal Opportunity Employer. All employment offers are contingent upon successful completion of a background check, and pre-employment drug test conducted in accordance with applicable federal, state and local laws. The Ivy Hotel is a COVID-19 Vaccinated workforce and employment is contingent upon proof of full vaccination within 30 days of start date.

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