Job description

Position Description: Do you love creating processes in a fast-paced, high impact work environment? Are you driven to change the standard of care in womens health?
The Lactation Network is hiring an Sr. Manager of CRM & Lifecycle Marketing . We are rapidly growing our team as we bring much needed care to families across the country. Were looking for an Email Marketing Specialist to manage our email marketing operations to support our success as we scale our business.

We are a small, tight-knit, purpose-driven organization with aggressive growth goals in 2023 and beyond. We dont have all the answers and we dont expect you to, either. We do expect you to be curious, hardworking, and striving to be your best self.
Breakdown of the role
Salesforce Marketing Cloud Administration (50%). Youll configure and manage our Salesforce Marketing Cloud platform to build, execute, and monitor email marketing campaigns.
Email development (30%). Youll collaborate with creative content development resources to build, test, and deploy email marketing templates.
Reporting and Analytics (20%). Youll build and monitor email marketing analytics and identify actionable insights from the data.
What youll do Responsibilities include, but are not limited to:
Configure lead capture and nurture campaigns for customer acquisition in Salesforce Marketing Cloud (Using paths/journeys, triggers, automations, dynamic lists, segmentation, etc.)
Set up, test, and launch complex email campaigns containing interactive and dynamic content with a heavy emphasis on data-driven customer segmentation, testing protocol, and technical execution.
Design highly personalized emails through the use of customer data.
Collaborate with copywriters and visual designers to develop email templates and series that meets brand standards and creative best practices.
Maximize customer engagement and campaign conversion rates through A/B testing and data-driven optimization.
Build email marketing metrics and reporting to manage campaign performance.
Ensure responsive rendering of emails across all browsers & devices.
Lead best practices in domain reputation management and email deliverability.
Maintain compliance with all regulatory and accessibility requirements and standards (CAN-SPAM, GDPR, ADA, WCAG, etc.)
What we expect from you: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

3-5 years of experience with Salesforce Marketing Cloud automation for email marketing campaigns (Pardot, Exact Target)
2+ years agile development practices and associated tools (Azure DevOps, Jira, Confluence, etc.)
Experience working with Marketing Cloud Builders and Studios, including: Mobile Connect, Personalization Builder, Audience Builder, Interaction Studio, Journey Builder, and Advertising Studio
Relevant experience in email template development and customization including: AMP for Email, form builders, HTML5, CSS, server-side Javascript, PHP, and W3C standards.
Proficient in responsive email design and front-end development.
Familiarity with content management system (e.g. Wordpress).
Experience with email platforms (e.g., SendGrid, Mandrill/Mailchimp, MailGun).
Experience with survey builders (e.g., Qualtrix, Google Forms, etc.).
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
Expertise in email compliance regulations, accessibility and deliverability best practices, including: CAN-SPAM, Apple Mail Privacy Protection, GDPR, WCAG, ADA and marketing consent.
Understanding of A/B and multivariant testing as well as tracking and tagging best practices.
Ability to work within Adobe Creative Cloud.
Ability to interpret analytics/trends and identify actionable insights.
Ability to translate business and marketing needs into well-designed solutions.
Experience with documenting technical processes and marketing automation procedures.
Strong analytical skills and data-driven thinking.
Ability to effectively perform work and achieve goals in a fast-paced, dynamic work environment.
High attention to detail, with a commitment to high standards.
Demonstrated self-starter; strong skills in taking initiative, organization, standing alone, stretching when needed, and dealing with ambiguity.
A passion for industry best practices and emerging technologies.
High EQ, growth mindset, glass-half-full attitude.
What wed also love to see

Certifications for Marketing cloud Admin, Marketing cloud Email specialist and/or Salesforce Admin.
Experience with Salesforce Development/Customizations (APEX, Visual Force, Guide Template Language).
Experience working at a creative marketing agency.
What you can expect from us

Unlimited PTO. We work hard. Were passionate about what were building together. We also have lives outside work.
Benefits. Medical plus voluntary vision, dental. (We are a healthcare company, after all.)
401(k) with employer match. Were planning for the futureand we want to help you do the same.
Flexibility on remote work. We like spending time together in our West Town office and are transitioning to a flexible in-office culture for those who want to return to work in-person. Some team members will continue to work remotely (based upon role and/or geography).
Wellness. Youll have complimentary access to the leading app for meditations, sleep stories, and other wellness resources.
Recharge. We have one designated no meeting day each week so you can take a break from videoconferencing and have some quiet time to focus.
Professional development. We invest in our team by offering every employee access to a professional development budget.
Competitive compensation. Were looking for top talent.
A growth environment. The skys the limit.
About The Lactation Network
The Lactation Network is setting a new standard for parents and lactation consultants alike. At TLN, our movement goes beyond any single outlet or tool. We activate education, connection, and advocacy to foster the new network of inclusive care between parents and IBCLCs; the network where every caregiver has the resources to thrive. TLN is powered by the largest network of IBCLCs in the country. Together, we are here to make sure families get the expert insurance covered lactation care that they deserve.

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