JOB DESCRIPTION

The Sales Manager position is responsible for strategically soliciting and developing new group business and corporate accounts, maintaining excellent rapport with existing accounts and successfully promoting the hotel to the community. Through proactive and reactive sales efforts, the Sales Manager is responsible for meeting and exceeding sales goals. This position will focus on sales plan and strategy, client development, managing key relationships, identifying new target markets and sales productivity with the goal of meeting and exceeding revenue goals. Additionally, the Sales Manager will be responsible for identifying key market trends and industry best practices.

JOB RESPONSIBILITIES

Generating top line revenue to meet or exceed budget expectations within the applicable business markets

Soliciting, prospecting, qualifying leads and identifying new corporate accounts and clients from cold calls, sales blitzes, and other sources

Developing and maintaining an active and visible position in the local community

Networking and providing outstanding customer service orientation that will contribute to the development of new accounts and of enthusiastically satisfied guests

Solicitation of accounts in assigned markets, proactively manage all aspects of the sales process including sales presentation, proposal generation and contract negotiation, to yield maximum revenue

Ensures the integrity of key account/key prospect database and monitors staff input for accuracy, thoroughness and coverage of local area

Prepares weekly, monthly, quarterly and annual reports as required

Participates in select sales activities both on and off property

Coordinates and conducts periodic pricing reviews

Maintains open communication with Corporate Office

Focuses attention on prospecting new accounts, which may be users of other regional, national and international destinations

Regularly entertains existing and potential clients

Has ongoing personal involvement in community events

Participate in business review meetings

Organize and conduct pre-function meetings with clients and the operations team as required to assure accurate execution of client events

Involved in events and catering where needed

Monitor room inventory and rate programs and is knowledgeable of occupancy

Initiate and follow up on all leads

Conduct site inspections with potential clients

Attend and participate in property and industry sales meetings

Attend and participate in CVB events, AAA events, bridal shows, trade shows, etc.

Maintain close relationships and develop a positive rapport with tourism accounts, business associations, and community leaders to ensure repeat business

Monitor competitive set to maintain proper positioning

Establish relationships with competitors to ensure referral opportunities

JOB QUALIFICATIONS

At least 3 years of progressive hotel sales experience preferred

Ability to travel as needed

Knowledge of hospitality/hotel market trends, competition and key customers of the hotel

Must possess strong sales skills, strong written and verbal communication and customer service skills as well as a strong knowledge of the applicable market

Hotel Sales or industry related experience required

Must be highly motivated, self-directed, with strong initiative and desire for achievement

Exceptional customer service skills required

Excellent communication and presentations skills required

Must be a leader, a driver, and bottom line oriented

Proficient in computer software including Microsoft Excel and Word

Working knowledge of PMS systems