Requisition Number: 60529

Corning is vital to progress – in the industries we help shape and in the world we share.We invent life-changing technologies using materials science. Our scientific and manufacturing expertise, boundless curiosity, and commitment to purposeful invention place us at the center of the way the world interacts, works, learns, and lives. Our sustained investment in research, development, and invention means we’re always ready to solve the toughest challenges alongside our customers.

Our Optical Communications segment has recently evolved from being a manufacturer of optical fiber and cable, hardware and equipment to being a comprehensive provider of industry-leading optical solutions across the broader communications industry.This segment is classified into two main product groupings – carrier network and enterprise network. The carrier network product group consists primarily of products and solutions for optical-based communications infrastructure for services such as video, data and voice communications. The enterprise network product group consists primarily of optical-based communication networks sold to businesses, governments and individuals for their own use.

Purpose of the Position:

This role is key to our organization because you will play a pivotal role in guiding our marketing strategy and deliver business results. This role is right for you if you have a demonstrated track record of managing marketing campaigns. In this role, you will have the opportunity to own your budget; utilizing it to deliver demand generation and thought leadership within target customer segments.

As a marketing manager you will have the opportunity to learn and grow as you manage end to end marketing efforts including: ownership of the customer digital buying journey, goal setting, customer personification, campaign creation, and execution of integrated marketing plans. As you build your career in this role you will collaborate with and gain exposure to several functions like Product Line Management, Market Development, and Customer Experience. Additionally, as a marketing manager you will work closely with our Regional Sales teams to help deliver our value proposition to customers; acting as force multipliers and enabling our teams to win deals and gain adoption of our solutions.

Duties:

• You will have an ownership stake in driving business growth through development of integrated marketing plans that drive demand generation and thought leadership.
• You will have the opportunity to own comprehensive marketing plans that target growth in key vertical markets. Inclusive of budget, resources, communication plan, media plan, promotion, and demand generation.
• You will focus on growing revenue for your segment though increasing qualified leads, marketing opportunity pipeline, and marketing influenced revenue.
• You will own the digital buying journey for your segment, optimizing our digital footprint to deliver a frictionless customer experience and maximizing conversion to sales opportunities.
• You will take an influencing role in the commercialization of new products/solutions, driving awareness and adoption of our in-building portfolio.

Qualifications:

• You love to understand customers’ needs and work with functional experts to define value propositions and messaging for target personas.
• You are interested in and have used multiple marketing tactics inclusive of digital marketing, social, media, events, and Public Relations to drive growth and awareness.
• You have worked with digital strategy and tactics like SEO, SEM, retargeting, programmatic media, paid and organic social media.
• You have a Bachelor's degree in a marketing or business-related area (or in a technical field with appropriate business exposure); Master in Business Administration (MBAs) would be preferred but not required.
• You have a minimum of 3 years working in marketing
• You have a passion for working with commercial teams to drive opportunity creation and win deals. You can demonstrate the ability to deliver sales enablement tools and support.
• You enjoy partnering with reputation management, Public Relations, and communication teams to develop and manage brand initiatives that establish awareness/position/loyalty.
• You like to work in a self-directed environment and to own your budget, the strategy the capabilities of a large company like Corning, Inc. on.
• You are a creative problem solver find new and different ways to fully utilize the capabilities of a large company like Corning, Inc.
• You have the ability to travel up to 15% of your time.

Corning Puts YOU First!

We are committed to supporting your health, financial, career development, and life goals as you grow professionally and personally to achieve your highest potential. All benefits begin as soon as you start your career at Corning.

• Our monetary peer-to-peer recognition program is tied to our Values and celebrates you and your colleagues’ contributions.
• Health and well-being benefits include medical, dental, vision, paid parental leave, mental health/substance, fitness, and disease management programs.
• Financial benefits include a 401(k) savings plan with company matching contributions and a 100% company-paid pension benefit that grows steadily throughout your career.
• Companywide bonus and attractive short- and long-term compensation programs are available based on your role and responsibilities.
• Professional development programs help you grow and achieve your career goals.

We prohibit discrimination on the basis of race, color, gender, age, religion, national origin, sexual orientation, gender identity or expression, disability, veteran status or any other legally protected status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Nearest Major Market: Charlotte