Associate Brand Manager - Games

Full Time
Pawtucket, RI 02861
Posted
Job description

At Hasbro we’re changing the face of play and entertainment. We’re looking for people who want to explore, experiment and innovate to come up with the best ideas. Our culture of community, passion, integrity, creativity and inclusion has inspired our diverse team of highly skilled, highly creative and highly committed individuals for 90+ years and we believe the best is yet to come.


Avalon Hill (a division of Hasbro Gaming) is a global market leader in the face-to-face gaming category with a portfolio of iconic brands like Risk, Betrayal at House on the Hill, HeroQuest, many more. We are looking for a well-organized and consumer minded Associate Brand Manager to help innovate the Avalon Hill portfolio of brands. As a member of the Avalon Hill team, you will showcase your expertise and passion for strategy games. In this role you will make our games famous in the hobby market and beyond.


The ideal candidate is creative, collaborative, gets things done, and loves to pull a chair up to the table and game. This person has an entrepreneurial mind set and can build strong relationships with cross functional teams to achieve their goals. Top candidates and have a background in marketing, distribution strategy, and entertaining consumers through best-in-class product experiences.

A day in the life as a Associate Brand Manager - Games:

  • Collaborating closely with cross-functional teams, including Design & Development, Brand Writing, Packaging, Engineering, Costing and Finance to bring excellent and profitable product to market.
  • Partnering with regional teams to open new doors in distribution across hobby and fan channels.
  • Identifying category and consumer trends that can unlock growth via new product experiences and marketing opportunities.
  • Driving research initiatives to optimize our products and messaging.
  • Analyzing data and sharing insights on product performance and marketing impact.
  • Assisting in the development of our overall go-to-market strategy.
  • Managing critical data entry and forecasting information; additionally, ensuring the integrity of that information throughout internal systems across the portfolio.
  • Helping to deliver highly impactful presentations to internal team members, licensing partners and retail accounts.
  • Providing timely and consistent communication of brand activity and key information to internal business partners.


What you'll bring:

  • Bachelor’s Degree in Marketing, Advertising, or related field; 3+ years prior work experience, MBA preferred
  • An understanding of strategy games and the hobby market is Required
  • Highly Desired for candidates who have experience attending major gaming conventions like Gencon, Essen Spiel, etc.
  • A proactive, enthusiastic, and collaborative approach, and an innate curiosity and eagerness to learn and problem-solve across the business
  • High attention to detail and driven nature to execute with excellence
  • An entrepreneurial spirit and strong interest to showcase and develop your creative and financial skill set
  • A consumer-centric mentality, with the ability to get into their minds to make recommendations that guide the brand
  • Analytical skills: Experience in analyzing POS, NPD, and other data-reporting systems; Ability to understand and interpret qualitative data relating to our consumers and brands
  • Presentation skills: Capability to provide sophisticated information in a compelling way using story to persuade an audience.


Hasbro’s world-class brands and talented people are our greatest assets. One of the ways we invest in you is through a competitive and contemporary benefits package. Your particular benefits package will depend on your position, location, local legal requirements and years with the company. Here’s a look at what your benefits package may include: Medical, Dental & Vision Insurance, Half-day Fridays year round, Paid Vacation Time & Holidays, Generous 401(k) match, Paid Parental Leave, Team Hasbro Volunteer Program, Employee Giving & Matching Gifts Programs, Tuition Reimbursement, Toy Discounts and more!


Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.


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