ROLE DURATION: April 17 – June 23, 2023

ABOUT THE ROLE

Tribeca is seeking a passionate, motivated, and experienced Partnerships Social Media Strategist. Reporting to the Director of Audience Development, the strategist will plan and execute social-first content that will bring Tribeca’s partner activations and initiatives to life on social media. The strategist will assist the partnerships and marketing teams on all creative development and ideation, and work alongside colleagues in marketing, communications, activations, and more to develop and tactically program all external-facing partner content. In addition, the strategist will manage seasonal influencer programs and conduct outreach based on project needs.

ABOUT YOU

Our ideal candidate is articulate, collaborative, and lives and breathes social media – personally and professionally. They are excellent at writing and have superior journalistic judgment. They have knowledge of major and emerging social channels and are fluent in social media analytics and reporting. A background in marketing and media planning is a plus. Experience with engaging cultural communities and influencers is strongly desired.

RESPONSIBILITIES

• Create, negotiate, and execute promotional initiatives with partners across Tribeca's social media channels, aligning with internal audience engagement goals while upholding Tribeca editorial standards.
• Provide partners with ongoing insights on emerging trends and social media developments.
• Serve as a liaison between the partnerships and marketing teams, ensuring all parties' goals and deliverables are being communicated and met.
• In collaboration with the in-house social team, plan and manage the overall social calendar for partnership content; track content metrics and advise on how we can optimize for each of our partners.
• Work closely with account executives and Tribeca's in-house photo producer to create shot lists for each of the partner events. Project manage the delivery of the photo assets to the partnerships team post-festival.
• During the festival, capture content in real-time and post directly to Tribeca's social channels.
• Oversee and execute social media reporting for partners.
• Help evaluate and recommend vendors and influencers for increased social media engagement; manage influencer campaigns and databases as needed.

REQUIREMENTS

• 4+ years of social media experience managing brand accounts, ideally within an entertainment environment operating on a global scale.
• Have extensive hands-on knowledge of creating content for TikTok, Instagram, Twitter, and Facebook.
• Previous experience and familiarity using social publishing tools such as Sprout Social and Creator Studio.
• Familiarity with Excel and have deep knowledge of social metrics.
• Previous experience with project management.

SALARY: $2000/week

ABOUT US

The Tribeca Festival brings artists and audiences together to celebrate storytelling in all its forms – from film and TV to music and audio storytelling to games and immersive content. With strong roots in independent cinema, Tribeca is synonymous with creative expression and entertainment. Tribeca champions diverse voices, discovers award-winning talent, curates innovative experiences, and introduces new ideas via exclusive premieres, exhibitions, conversations, and performances.

Tribeca is committed to cultivating a diverse and inclusive workplace and is proud to be an equal opportunity employer. All applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, marital status, sex, sexual orientation, national origin, genetics, disability, age, veteran status, or other legally protected status.

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