Responsibilities

The Social Media Specialist develops and implements internet marketing strategies to optimize the online user experience, increase marketing effectiveness and improve customer satisfaction.

• Responsible for the planning and execution of all social media strategy on behalf of the New Jersey Lottery.
• Manage day-to-day community engagement and communications
• Provide input and support in designing brand enhancing campaigns and programs to achieve specific business objectives and brand affinity goals
• Manage multiple monthly sweepstakes and contests including scheduling, player entry tracking, winner selection and prize fulfillment
• Create social outputs with internal content resources, product team, field promotions, advertising,interactive and sales teams
• Manage paid media strategy and support with the Lottery’s current Media buying agency.
• Define and own reporting metrics and KPIs for the Lottery’s social channels; preparing weekly and monthly reports for senior staff members and New Jersey Lottery client.
• Responsible for review and management of creative agency’s social media campaign assets.
• Responsible for social listening and communicating player chatter and trends to the wider teams as applicable
• Monitor activity across all channels and address issues as needed during-and occasionally outside of traditional business hours. This includes (but is not limited to) issues with Livestream drawing on Facebook, high rolling Jackpots and large wins by New Jersey players
• Analyze social stats using data management platforms to inform strategy behind paid social material and content direction
• Work with all internal stakeholders to develop, maintain, and communicate social media calendar
• Operate within New Jersey Lottery guidelines including, but not limited to New Jersey Lottery’s Marketing Code of Conduct, and Responsible Gaming guidelines while executing social programs, promotions andgiveaways
• Provide social support for New Jersey Lottery’s field Promotions team as needed
• Other duties as assigned

Qualifications

• Bachelor’s Degree and/or equivalent years of successful work experience.
• 5+ years of experience in digital or social media required
• Experience with Social Media management platforms (Sprout, Hootsuite etc)
• Customer service experience preferred
• Photoshop required

Keys to Success

• Building collaborative relationships
• Decision making
• Drive results
• Foster innovation
• Personal energy
• Self-leadership

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