The Director of Marketing leads a dynamic team of marketing experts in managing their branded business in developing and recommending the strategy along with all activities in managing the product line with the end user. This includes product stewardship: Monitor and support existing products, maintain differentiation, quality, competitive advantage, and industry leadership; along with the introduction of new products to provide solutions to consumers’ unmet needs. Additionally, the Director of Marketing must monitor the profitability of the overall businesses. They are responsible for driving meaningful growth and profit for their product lines.

In this role, YOU will:

• Lead the team in developing of annual brand/business plans
• Initiate new research as well as analyze existing research for product benchmarking and end user insights
• Guide the team in establishing pricing and product costs for product lines
• Manage the team in maintaining superior product quality
• Analyze, research, and execute remedies for product performance issues, working closely with Customer Care, R&D, Color Lab and Quality
• Participate with teams in driving new product development thru stage gate teams as marketing lead for end user insights and launch plans
• Partner with Shared Services and guide/approve activities to generate end user demand for key product lines.
• Encourage the team in driving a portfolio up strategy to improve category profitability and sales
• Provide feedback and guidance to team in providing the best value proposition for their product lines
• Coordinate the team in Developing and maintaining product road maps and future strategies for existing and new products. Advise and direct team members in new product research and development recommendations
• Provide leadership in analyzing product sales and penetration numbers, watching for trends and spikes
• Coach team members in creating clear goals and career paths providing the individual and the company success
• Attend tradeshows for emerging trends and new product opportunities
• Conduct regular store audits
• Execute hands on product testing/application (Apps lab), field testing with cross functional teams
• Organize competitive product landscape analysis and benchmarking at the SKU level

Position Requirements:

• Bachelor's degree in related field. Master's preferred
• 7-10 years of product marketing experience
• 5+ years of management experience, including the development of direct reports and working cross-functionally to influence decisions
• Must be proficient in Microsoft Office suite

Here’s what we offer you:

• Competitive pay and bonus opportunities.
• Accrue 15 paid days off the first year.
• 401(k) retirement plan with 4% match.
• Competitive health plans for individuals and families.
• Check out behr.com/careers to view a comprehensive list of our benefits and perks.

Founded in 1947, Behr Paint Company is one of the largest manufacturers of paints, primers, decorative finishes, stains, surface preparation, and application products for do-it-yourselfers and professionals in the United States, Canada, Mexico, China, and Chile. The Santa Ana, Calif.-based company and maker of the BEHR®, KILZ®, WHIZZ®, and E&J® brands is dedicated to meeting the project needs of DIYers, professionals, architects, and designers with an unwavering commitment to quality, innovation, and value. At Behr Paint, we strive to have all team members bring their best selves and their unique perspectives every day.

Company: Behr Paint Company

Our Ongoing Commitment to Diversity, Equity & Inclusion

We believe a workplace that encourages and values different voices, perspectives, and backgrounds builds better teams, better solutions, and more innovation. The goal is for every single team member to have a voice and experience a sense of belonging here, regardless of where they sit in the organization and what their background is. We look forward to your sharing your outstanding and unique talents and perspectives with us!

BEHR (the “Company”) is an equal opportunity employer and we want to have the best available persons in every job. The Company makes employment decisions only based on merit. It is the Company’s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.

BEHR is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.

E-Verify Participation Poster: English & Spanish
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