Are you a people leader who understands tradeshow and large format events and is obsessive about building process, creating consistency, and building memorable experiences? The Manager, Demand Activation - Tradeshows sits within the Thomson Reuters, Demand Generation Activation team and is responsible for managing a team of event planners and marketers who orchestrate all aspects of our global tradeshows presence including event strategy, contracting, logistics, deliverables, reporting and all other aspects of tradeshow planning.

Our ideal candidate is passionate about creating best-in-class customer experiences, both by coaching and mentoring your teammates, but also by rolling up your sleeves and executing some of your own plays. You are someone who can act as a change agent and has vision to take a successful tradeshow program and elevate it even further to stand out in our customer’s minds. Growth-mindset, empathy, creative problem-solving and roll-up-your sleeves attitude are a must to accel in this role.

The Fit: We are amidst a change in how Thomson Reuters goes to market. We move fast. We ask hard questions and we hold ourselves accountable to create best-in-class customer experiences. We put the customer at the center of everything we do.

Details matter, so if you have a passion for delivering amazing experiences, best in class events process and coaching talented marketers is your thing, join us. You should love working with marketing and sales leaders to discover where we can innovate to deliver a superior experience across our global events. You should be passionate about creating world class customer experiences inside of a well-established company and customer base.

Creativity elevates us, you should be an empathetic leader and a tradeshow and events enthusiast at heart, willing to try new things and be on the leading edge of what’s possible. You love a great plan and have a clear vision of what’s next in the tradeshow and events space. You’re a high-energy, self-starting performer who stays on top of what needs to get done and builds relationships across organizations to motivate others to make things happen.

About the Role

In this opportunity as Manager, Demand Activation - Tradeshows, you will:

• Lead a team of talented marketers and event planners who manage all aspects of our North American and European tradeshow strategy from concept and execution through reporting. Your team will work on some of the largest tradeshows around the globe and develop creative, modern tradeshow programs to engage our prospect and customer base.
• Help us bring excellence to our go-to-market approach within the Tradeshow space and serve as a key leader within our Demand Activation team, coordinating with stakeholders across the business to ensure consistency with various customer segments and lines of business.
• Lead a team of talented, dynamic marketers and work to create best practices, playbooks and strategies that we can leverage and scale.
• Rethink what value the modern tradeshow brings to our customers and work with the team to build meaningful customer experiences while also focusing on driving efficiency and ROI within the space.
• Lead with empathy, energy and vision, embrace a growth-mindset and coach, mentor and empower your team to succeed.
• Stress test our own internal processes by executing a handful of tradeshows and tradeshow support scenarios on your own to get first-hand experience how Thomson Reuters customers engage with our brand.

About You

You’re a fit for the role of Manager, Demand Activation - Tradeshows if your background includes:

• 7-10+ years in tradeshow, events or demand generation for cloud-based software and/or business service providers
• Team leadership experience, preferably in a highly matrixed organization
• Coach and mentor at heart, you understand how to lead with empathy and develop marketing talent
• Strong communicator, able to develop alignment with stakeholders of various understanding of the event space.
• Creative, customer-first mindset that prioritizes creating memorable experiences for our customer base.
• Lover of process and consistency and able to find trends, develop plans and act as a change agent to create efficiencies
• Understanding of modern B2B event, tradeshow and demand generation best practices including integrating online and offline marketing tactics to reach, connect and convert prospects

What’s in it For You?

You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:

• Hybrid Work Model: Currently the majority of our employees are working within a hybrid environment consisting of in-office and remote work, and following local COVID-19 bylaws and guidelines.
• Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more
• Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: unlimited vacation time; work form anywhere; caregiver paid time off, bereavement leave; company-wide Mental Health Days Off; Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing
• Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking
• Social Impact: Eight employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact
• Purpose Driven Work: We have a superpower that we’ve never talked about with as much pride as we should – we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

#LI-JK3

Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 25,000 employees across more than 75 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

Accessibility

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

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More information about Thomson Reuters can be found on thomsonreuters.com.