Job description

About us

Enjoy Better Coffee (EBC) was founded in early 2000’s as an E-Commerce company with a simple idea of introducing a variety of specialty and gourmet coffee brands from Europe to consumers in the USA. Over the past 20+ years, EBC has developed a reputation for top-quality brands, unbeatable value, and the best service available in the industry. EBC has also diversified into new categories, new channels, and new markets. With the largest selection of European coffee, tea, cocoa, and alternatives, EBC is privileged to be the de-facto destination of consumers and customers, and preferred partner of world-class and artisanal/craft manufacturers of specialty and gourmet foods & beverages in the USA.

OUR DNA

EBC’s mission is to Help Create Better, Happy, and Enriched Experiences for our customers, people, and partners. Our teams are built of passionate and ambitious leaders, with a deep commitment to integrity and accountability. We value collaboration, focus, rigor, and are hungry to continuously set new standards for ourselves, our partners, our peers, and the industry. Should an opportunity to create magic drive you, we would like to talk to you.

POSITION OVERVIEW

The Digital Marketing Specialist will lead Brand Development and Marketing Execution for Enjoy Better Coffee and its Own brands. The role requires data-driven and strategic brand development mentality, an ability to identify and incubate portfolio growth opportunities, and hands-on experience in creating and executing digital campaigns to drive brand awareness, consumer acquisition, consumer engagement, and annual consumer value.

The candidate MUST HAVE relevant skills and experiences. The DMS will beaccountable for:

1) E-Commerce brand development and content creation,

2) Driving brand awareness, intent, trial, and conversion,

3) New customer acquisition, engagement, and annual value,

4) Creating and Executing Search, Social, and Influencer campaigns.

JOB REQUIREMENTS

1. Skills & Experiences

o Brand Builder - strategic framework, style guide, creative guardrails, communication plan, and portfolio development.

o Incubator & Closer - New customer pipeline and conversion, and new communication platforms and points-of-influence.

o Commercially Intuitive - Consumer insights, market trends, abandoned cart, remarketing, and order frequency and value.

o Excellent Operator - Plan & Deliver Targets for lead generation, acquisition, revenue, cost/conversion, budget, EBITDA, etc.

o Entrepreneurial - Results driven, resourceful, detail oriented, active observer, and strong communicator and influencer.

2. Hands-On Expertise (Creator + Doer)

o Digital Marketer - Deep and broad expertise in creating Content, and Search, Social, Engagement and Influencer campaigns.

o Develop Engaging Content - Website, Email, newsletters, blogs, podcasts, videos, user/community generated, and beyond.

o Google & Bing Ads - SEO, PPC, Discover, Shopping, Display, AdWords, YouTube, Tag Manager, Re-targeting, Analytics etc.

o Relevant Social Platforms - Facebook Ads Manager, Instagram, TikTok, Snapchat, Pinterest, Earned/Viral impressions etc.

o Data & Tech. Savvy - Performance tracking, analysis, insights, and tools e.g., CRM, LinkedIn, MailChimp, Shopify, Adobe etc.

Job Type: Full-time

Pay: $48,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus pay

Application Question(s):

• Can you reliably commute to this job's location?

Experience:

• Google Ads: 3 years (Required)
• Facebook Advertising: 3 years (Required)
• Email marketing: 3 years (Required)
• SEO: 3 years (Required)
• Copywriting: 3 years (Preferred)
• Graphic design: 3 years (Preferred)
• Website management: 3 years (Preferred)
• Content creation: 3 years (Required)
• E-commerce: 3 years (Preferred)
• Google Ad Manager: 3 years (Required)
• Google AdWords: 3 years (Required)
• Google Analytics: 3 years (Required)
• Google Tag Manager: 3 years (Required)

Work Location: In person

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