Job description
Digital Marketing Manager
Reporting to the Vice President of Marketing, the
Digital Marketing Manager is responsible for the management, planning and execution of all paid digital marketing campaigns, including, but not limited to, Paid Search, Display, Retargeting, Paid Social, and Affiliate. This is a hands-on role that requires a data-driven digital marketing expert with demonstrated experience delivering profitable lead growth for products/services with a long conversion cycle.
American Cruise Lines is one of the fastest growing cruise lines in the world. With new ships launching every year, all areas of our marketing program are increasing steadily. By increasing our brand awareness and qualified lead conversion through paid digital initiatives, you will be a key component of driving demand to fuel that growth. This position requires creativity and efficiency as you seek ways to optimize our programs without limiting scale.
This position is an on-site role located in Guilford, CT. This position is not available for remote or hybrid work settings.
Responsibilities:
- Plan, execute and measure all paid digital marketing, including paid search, display advertising/pay per click, retargeting, paid social media, and affiliate marketing
- Focus intensely on quantitative analysis and analytics leveraging available dashboards, reporting and insight tools to ensure optimal ROAS, CPA, and qualified lead acquisition
- Consistently monitor and adjust paid search campaign settings including, but not limited to, bid strategy, keywords, search terms, search impression share, Ad Quality Score, and cost per conversion
- Develop and execute appropriate A/B and multivariate testing including ad copy, creative assets, landing pages, keywords, bids, etc.
- Maintain and distribute KPI reports to Marketing and Executive Leadership
- Monitor competitor activity and landscape ensuring appropriate competitive and brand positioning
- Remain current in digital marketing, social marketing, ecommerce, and web usability trends and best practices, as well as potential new channels/platforms
Qualifications:
- Bachelors’ Degree required
- Minimum 5 years’ experience in digital marketing and analytics is required
- Demonstrated analytical mindset with direct ROI experience
- Expert-level knowledge of Google Adwords and Microsoft/Bing Ads and proven track record of managing and optimizing established accounts spending in excess of $100k/mo is required for consideration
- Significant knowledge of, and skill utilizing, web analytics/reporting tools such as Google Analytics required
- Experience managing and growing paid campaigns across multiple social media platforms such as Facebook, YouTube, and LinkedIn
- Highly proficient in Microsoft Office suite – Excel, PowerPoint, Word
- Comfortable working in an entrepreneurial, fast-paced environment where strategies or priorities can quickly shift as business needs warrant
- Must be exceptionally organized, highly detail oriented and have strong project management and communication skills
- Ability to multi-task and collaborate with cross-functional teams
- Self-directed and motivated to manage priority workload is a MUST
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