At Carrum, we live and breathe the mission of transforming the healthcare system to create an unmatched experience for patients. If you are passionate about changing healthcare and want to finally get rid of surprise bills, poor quality, and high prices, while thriving in an entrepreneurial, cutting-edge environment, we would love to connect with you.

In 2014 Carrum reinvented the Center of Excellence (CoE) category in digital health. We are the only company in this space with a digital platform and mobile app powering this novel marketplace. Today, most of the US population lives within a 3 hours driving distance of a Carrum CoE and our providers rank in the top 10% nationally. Our team's execution has been recognized by the venture community and we've raised more than $50M in aggregate from investors like Tiger Global Management and Wildcat Ventures. Our impact has been externally proven in a 2021 RAND Corporation study and featured as a Harvard Business School (HBS) case study.

We are looking for a Content Marketing Manager to help us create and measure the performance of high-quality, engaging content that drives awareness to our target audiences. The Content Marketing Manager will play a critical role in our success.

Reporting to the Director, Demand Generation, you will oversee the execution of our B2B content strategy and be crucial in helping to promote and measure the results of the content that is created; helping us to grow Carrum's brand awareness. You'll be responsible for helping to expand our digital footprint through informative, highly valuable written and visual content. The right person for this role is a creative marketing professional with a robust background writing and editing engaging, optimized content, and a working knowledge of how to utilize data to measure and inform campaign strategy. You've hustled, you've created, you've implemented, and you love the intensity of a startup in high-growth mode.

The salary range for this role is $110k - $130k plus bonus.

You're excited about this opportunity because you will...

• Own the execution of our B2B content to ensure deadlines are met
• Edit, proofread, and optimize content pieces for SEO performance
• Help build awareness within Carrum's employer and consultant audiences
• Measure, analyze and report back on content performance
• Regularly collaborate with our Marketing Automation Manager, outsourced writers, and internal stakeholders such as the Creative Director, Product Commercialization, and Business Development teams
• Work closely with the Director of Demand Generation on continued content strategy
• Implement SEO best practices and be able to assess the best platforms for each content type
• Manage B2B Content Development calendar

We're excited about you because…

• You bring a robust writing background and knowledge of content optimization. We hope to see from you:
• Strong project management and time management skills
• Experience working with creative teams and giving constructive feedback
• At least 3 years of experience producing both channel-specific, and SEO optimized web content for niche, B2B audiences (preferably in the employer benefits or healthcare tech space)
• Hands on experience with SEO and web traffic metrics
• Proficiency with Google Analytics, Search Console, SEMrush, and Adwords is a plus
• Track record in B2B content management
• Ability to synthesize complex information into digestible ideas for different audiences
• Understanding of ABM tactics and creating content for full-funnel lead nurturing
• In-depth knowledge of content optimization for multiple channels such as search, social, and email and audiences.
• Entrepreneurial and resourceful — As an early member of a startup, we need people who can find creative ways to make a big impact quickly and without much direction.
• Experience handling deadlines, keeping many balls in the air, and prioritizing work in a fast-paced, dynamic environment.
• Passion for collaborating cross-functionally with <sales, operations, client success, data, and product> teams to ideate, complete projects, and drive impactful results.

Why you'll love working with us...

• We're a hard-working, humble, and compassionate group motivated to solve the hard problems in healthcare today. You'll work with talented, experienced co-workers from companies like Booz & Company, Livongo, 98point6, Google, and Optum. We believe in using data to inform decisions, technology to make our jobs easier, and creative thinking to pave the future.
• We are working with some of the most recognized and esteemed names in the country. Top hospitals like Johns Hopkins, Mayo Clinic, Stanford Health Care, Scripps Health, and Rush Health have joined our platform. Employers who use our benefit include Walgreens, US Foods, United Airlines, and large public sector organizations like the self-insured schools of California, and the State of Maine.
• We empower team members to be autonomous and provide a collaborative environment where you get support and healthy feedback. You can bring your authentic self to work every day and are encouraged to help others do the same.
• We carve out time to let go of work to celebrate our successes and have fun. We're all working remotely right now, but prior to the pandemic a few of the monthly activities we enjoyed included group dinners, bowling, and hiking. Now we bring the fun online with holiday costume contests, arts and crafts activities, musical events, weekly meditations, and gratitude sessions.
• You'll feel proud that the work you do each day directly impacts people's lives in big and meaningful ways.