We are currently hiring a Associate Director, Brand Strategy and Insights in Boston , MA .

*A Hybrid position at Boston Beer requires that our coworkers reside within commuting distance to be onsite according to their teams’ weekly schedule.

Reporting to the Director of Commercial Insights & Analysis, the Associate Director of Insights is responsible for leading the development of a portfolio strategy for the ever-growing BB portfolio of products. Maintaining connectivity with the CMO, and with a combined ‘art and science’ approach, this leader will help develop overall long-term brand strategies, build more effective marketing and innovation plans, and develop an evaluation cycle where we are consistently improving in-market initiatives. This leader acts as an overall brand strategist across the brands, bringing overall category forward thinking to the organization to help us be seen is the thought leader in the beer/beyond beer business, while also working across brands and guidance to deliver results.

What You'll Brew:

• Working with the CMO and brand directors to build and align our Long-Term Strategic goals and Annual plan targets and focused activities
• Ensure that BBC has a clearly articulated and effective portfolio strategy to drive sustainable growth
• Ensure that the Brands have strategies built on consumer insight and strong market data. Review and recommend external providers to fill insight and data gaps, coordinating with the larger Commercial Insights & Analytics team
• Maintain the speed and agility of our market research procedures, while ensuring that we are deploying sound and effective tools for all studies (including U&A, Concept testing, Advertising Pre-testing)
• Manage direct reports; be a player coach - personally lead company and category wide insights initiatives, but continue to lead and develop a growing team
• Ensure that the Consumer Insights team works collaboratively and closely with the rest of the Commercial Insights & Analytics department to proactively provide the “so what” to business questions
• Ensures that direct reports are provided with clear expectations & direction and are empowered and held accountable to achieve their goals and perform their jobs
• Builds a collaborative & results-oriented team by resolving conflicts as they arise, removing roadblocks, inspiring people to action, and helping the team to decide to change and/or make changes
• Provides regular and meaningful feedback to coworkers through development, coaching, and comprehensive performance reviews that focuses on learning, growth and continuous improvement
• Act as trusted and integral part of the Marketing Leadership Team and be a significant contributor to overall brand, strategic planning and category decisions made by the marketing team and by overall BBC

What Ingredients You'll Bring:

Minimum Qualifications:

• Bachelor's Degree
• 8 + years of experience in brand strategy, research and analytics to include proven success with managing and developing a team and individuals
• Demonstrated success in insight and strategy development with the ability to motivate and guide team to achieve results
• Proven ability to manage multiple projects while setting priorities and working under strict deadlines
• Ability to manage workload and cope in a constantly changing and demanding environment
• Strong analytical skills, creative thinking, and strategic thinking are critical
• Experience presenting to small and large groups
• Ability to influence in a fast-paced environment

Some Perks:

Our people are our most important “ingredient.” We hire the best talent; and we reward, develop, and retain them too.

In addition to generous healthcare on day one, stock purchase plan, 401k and more, Full Time Boston Beer Coworkers have the following perks available*:

• Tuition reimbursement
• Fertility/adoption support
• Free financial coaching
• Health & wellness program and discounts
• Professional development & training
• Free beer!

*Talk to your recruiter about eligibility

Boston Beer Corporation is an equal opportunity employer and is committed to a diverse workforce. In order to help ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veteran’s Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who wish to request accommodation in the job application process can contact jobs@bostonbeer.com for assistance.

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