Position Summary:
The purpose of this position is to assist with the city’s digital media and public relations strategy. Under the general direction of the Media Manager, the Web and Social Media Specialist will oversee all social and digital media initiatives in an effort to expand the City’s brand and reach. Work involves, but is not limited to researching, planning, and developing social media content and strategies, email marketing campaigns, website content and design, representing the City at special events; and providing quality assurance in accordance with the City’s branding and best practices.

Position Scope:
This is a management support position and Essential Emergency Personnel position.

• Responsible for implementation, design and maintenance of the City’s website(s), including all aspects of website creation in strict compliance with established City branding, quality, and values. Researches, writes, creates and edits online materials; creates graphics, layout and design of new web materials; trains employees on use of the City website; monitors and reports on website usage and statistics; oversees all aspects of the City’s social media efforts.
• Consults with communications colleagues to develop and implement City marketing strategies. Researches and recommends additional online tools for strengthening the City’s online presence and improving overall communication with the public.
• Develops and maintains the City's corporate image and identity, which includes the use of logos and signage. Ensures all messaging and designs are consistent with the City's branding.
• Oversees all digital communications and platforms. Develops and implements short and long-term plans for the City’s social media and web presence based on the overall communications strategy of the organization in strict compliance with established City branding, quality, and values. Creates, develops and manages content.
• Coordinates digital communications and social media initiatives for the city. Manages email marketing campaigns, and public inquiries. Implements strategies for social media in collaboration with other members of the Media Division, and coordinates with them to ensure consistency of messages and familiarity with the plans, responsibilities, and deadlines, for implementing and evaluating marketing and communications programs for social media.
• Assists with crisis communication strategies and City messaging with regards to emergency operations and public safety issues. Manages the city’s emergency notification platform, SIBAlert.
• Assist as the primary contact for the Media Division in the absence of the Media Manager as needed.
• Provides editorial support for print and digital materials. Collaborates on creative direction to the graphic designer regarding online materials, as well as creates graphics for online materials utilizing Adobe InDesign and Illustrator.
• Keeps informed of current practices, trends and new innovations, specifically in the areas of social media and web design.
• Assists in researching and developing new techniques, approaches and trends and makes recommendations to the Media Manager.
• Maintains and helps expand social media presence with regular updates on Facebook, Instagram, Twitter, and other social media sites other appropriate digital/social media platforms, in accordance with established guidelines.
• Monitors social media traffic involving the city and responds to posts and comments either directed to (or concerning) the City across digital platforms.
• Maintains the city’s digital compliance in accordance to WCAG 2.0 requirements and industry standards, and communication industry best practices. Responsible for guaranteeing that all publications, documents, forms, images, videos, and other forms of media are accessible to all in compliance with Section 508 of the Rehabilitation Act.
• Develops metrics to measure effectiveness and employs alternate approaches, as needed. Reports on these metrics and KPIs on a regular basis.
• Provides media coverage of city events and coverage, including social media and still photography. Shoots and edits still photography as directed. Updates and maintains online photo gallery. Provides support for video production and audio/visual operations.
• Assists in the implementation of annual surveys for benchmarking.
• Maintains accurate records and prepares reports related to program activities.
• Promotes and represents the city to the public in a friendly, helpful, and professional manner using principles of good customer service.
• Establishes and maintains effective working relationships with clients, government officials, and media representatives.
• Performs other related duties as assigned by the Media Manager.

• Advanced knowledge of digital media and communications, including web publishing, website content management, web-based graphic design, information architecture, email marketing, social media, digital forms and other digital communications.
• Experience with popular content management systems (Wordpress, Drupal, etc.).
• Advanced knowledge of website guidelines including WCAG 2.0 requirements and industry standards, and communication industry best practices, as well as the ability to perform the basic functions of website content management systems. Ability to make publications, documents, forms, images, videos, and other forms of media accessible, in compliance with Section 508 of the Rehabilitation Act.
• Skill in the applications contained in the Adobe Creative Cloud Suite including InDesign, Photoshop and Illustrator to produce web-optimized graphics and site designs, with ability to edit images for the web. Demonstrated experience optimizing PDF documents and images for the web.
• Knowledge of HTML, CSS, SQL, UX and UI design is a plus.
• Skilled in the professional use of social media platforms, including livestreaming. Knowledgeable of industry standards, reporting, and analytics.
• Ability to work independently and as a member of a team. Ability to effectively demonstrate excellent organizational, oral, and written communications skills, including the ability to follow complex oral and written instructions. Ability to plan, organize, schedule, manage, and execute projects and programs. Ability to establish priorities and timelines in order to effectively meet deadlines.
• Knowledge of crisis communications. Ability to respond rapidly and effectively to emergency situations and the ability to maintain organized work/information and accurate productivity during periods of stress and high activity.
• Skilled in professional photography techniques and understanding of proper equipment and best practices.
• Ability to prepare clear, accurate, concise, and consistent messages communicating the City's goals, objectives, policies, strategic plans, and information through various print and digital platforms to a diverse customer environment. Skilled in editing and writing with the ability to understand and write interesting and informative pieces about complex information.
• Ability to effectively train, direct, supervise, and evaluate staff comprised of entry level and intermediate/experienced professionals.
• Skill in the operation of general office software including Microsoft Excel, Microsoft Word, Microsoft PowerPoint.
• Ability to establish and maintain effective working relationships with employees, co-workers, the city manager, staff, department directors, elected officials, local media, community members, and the public.

• Understanding of information design and information architecture, including layout and design.
• Comprehensive knowledge of AP writing style.
• Videography and editing skills.

Required Education & Experience:

• Bachelor’s degree in Public Relations, Marketing, Communications, English, Computer Science, Digital Media, Web Design or related field supplemented by three (3) years’ experience managing content and production of websites and social media, preferably with a governmental agency.
• Experience managing Facebook, Instagram, Twitter, YouTube, and other social media in support of organizational purposes required. Experience with social media management tools, such as Sprout Social. Experience with email marketing strategies and tools, such as Mailchimp.
• Knowledge of website guidelines including WCAG 2.0 requirements and industry standards, and communication industry best practices, as well as the ability to perform the basic functions of website content management systems. Ability to make publications, documents, forms, images, videos, and other forms of media accessible to all in compliance with Section 508 of the Rehabilitation Act.
• Experience using Adobe Creative Cloud Suite such as InDesign, Photoshop and Illustrator to produce web-ready graphics and site designs, with ability to edit images for the web required. Experience optimizing PDF documents for web delivery.
• Ability to fluently read, write, and communicate in English is required; Spanish or Russian as a second language is a plus.
• Government Experience preferred.

Licenses and/or Certifications:

• Active Membership in National Association of Government Web Professional (NAGW) or Government Social Media (GSM) preferred.

Physical Requirements & Working Conditions:

The essential job functions of this position will require the employee to perform the following physical activities. Employee accommodations for physical or mental disabilities will be considered on a case-by-case basis:

• On a continuous basis, sit at desk and/or stand for long periods of time. Frequently required to walk. Regularly required to see, hear and talk with the public; read presented documents, write or use keyboard to communicate through written means. On occasion required to drive a motor vehicle, to climb or balance, stoop, kneel, crouch, taste, or smell. Intermittently twist and reach; lift or carry weight regularly of 10 pounds and on occasion weight of up to 30 pounds. Frequently exposed to wet and/or humid weather conditions, mechanical moving parts, vibration, high places, fumes and/or airborne particles, chemicals, loud noise, and risk of electric shock. Specific vision requirements include close vision, color vision, peripheral vision, depth perception and ability to adjust focus.
• Regularly required to work evenings, nights, and weekends, and subject to an on-call schedule.

Additional Information:

• There is a one-year probationary period.
• It is the responsibility of the incumbent to maintain their licenses and/or certifications as a job requirement.

Health Insurance

The City has a three tiered stipend plan to help offset the cost of employee health insurance coverage. The three tiers are as follows:

If the dollar amount of the coverage selected is less than the amount allowed, the employee receives the difference, prorated semi-monthly, Likewise if the dollar amount of the insurance coverage selected exceeds the allowed amount, the employee pays the difference, pro-rated semi-monthly, The City will deduct all applicable taxes.

Currently the City offers two health insurance plans through Cigna as follows:

Dental and Vision Insurance

The City pays 100% of the cost for employee coverage for dental DHMO plan and the vision plan and 50% of the cost for dependent coverage for dental DHMO plan and the vision plan. Dental and vision insurance are mandatory for employees.

The City offers a DHMO dental plan through Cigna. A PPO Dental plan is available as an upgraded option. The City offers a PPO vision plan through EyeMed.

Life Insurance

The City provides group term life insurance coverage for employees as follows:

• General Employees – One times the amount of employee's annual salary or $25,000, whichever is greater.

• Department Heads - Two times the amount of employee's annual salary.

Long Term Disability

The City provides each employee with long term disability insurance and accidental death and dismemberment insurance at no cost.

Workers Compensation

The City may provide full salary to employees injured on the job for a period of up to 13 weeks, (in lieu of the 2/3 salary offered by the state). Thereafter, employees must seek supplemental pay through the City provided Long-Term Disability Plan.

Cafeteria Plan

The City offers employees optional pre-tax insurance plans (Section 125) through AFLAC. Plans include cancer insurance, short-term disability insurance, and more. Also offered is a Flexible Spending Account, which can be used to put money aside, pre-tax, for planned medical/dental expenses, and for childcare expenses.

Retirement

Employees are automatically enrolled in one of two retirement plans, depending upon hire date and position. The plans are as follows:

• Florida Retirement System ("FRS"): Under this plan, employees and the City make a contribution to the retirement plan in an amount specified according to the employee's classification. The current contribution rates are as follows:

Class

Employee Contribution

Rate

City Contribution

Rate

Total Contribution Rate

Regular Class:

3.00%

11.91%

14.91%

Special Risk Class:

3.00%

27.83%

30.83%

Senior Management Class:

3.00%

31.57%

34.57%

Employees have the option of choosing the Pension Plan or the Investment Plan.

Under the Pension Plan, employees enrolled in the FRS prior to July 1, 2011, need to have 6 years of service to be vested. Employees enrolled in the FRS on or after July 1, 2011, must have 8 years of service to be vested.

Under the Investment Plan, employees need to have 1 year of service to be vested.

ICMA-RC (now MissionSquare Retirement):
General Employees: All eligible employees hired before November 2002 were enrolled in the ICMA Plan. This plan is not open to newly hired employees. Under this plan, the City contributes 11% and the employee 4% to a retirement investment plan. Employees are fully vested after 3 years.

Senior Management Employees: All eligible employees hired before November 2002 were enrolled in the ICMA Plan. This plan is only open to certain positions which are not designated and/or classified under FRS. Under this plan, the City contributes 11% and the employee 6% to a retirement investment plan. Employees are fully vested after 3 years.

An optional Section 457 tax deferred savings program is available to employees who wish to supplement future retirement income. The plan allows employees to put aside a portion of their earnings pre-tax each pay period, through payroll deduction, into an account for their retirement and reduce the amount of earnings that is currently taxable.

Sick Leave

Employee earn twelve (12) sick days per calendar year on a prorated basis (1.846 per week).

Vacation Leave

Employees earn vacation leave on a pro-rated basis as follows:

• General Employees: 10 days per year (1.539 hours per week).
• Department Heads – Fifteen (15) days per year (2.308 hours per week)

Vacation accruals are increased incrementally thereafter, as per City policy.

Holidays

Employees are compensated for ten (11) Federal holidays per year. These include: New Year's Day, Martin Luther King's Birthday, President's Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Veteran's Day, Thanksgiving Day, Day after Thanksgiving, and Christmas Day.

Floating Holidays

Employees earn floating holidays as follows :

• General Employees - Two (2) days per calendar year
• Department Heads/Managers - Seven (7) days per calendar year

Floating Holidays are pro-rated dependent upon hire date.


Direct Deposit

The City offers direct deposit of your payroll check into your personal account(s) at the financial institution(s) of your choice.

Credit Union

The City offers memberships in three credit unions: Space Coast Credit Union, Dade County Federal Credit Union and Peoples Credit Union.