Job Description:

Role Summary/Purpose:

As key member of Emerging Channel team, this role will deliver great customer experience, that is consistent with Synchrony brand, by working with a team of digital channel strategists and Product owners. This role will partner with product development teams, client marketing and sales teams to identify and recommend roadmap for the channel. In addition, this role will be responsible for the work of dedicated IT agile teams and will be responsible for delivery of projects to stakeholders.

We’re proud to offer you choice and flexibility. You have the option to be remote, and work from home, or come into one of our offices. You may be occasionally requested to commute to our nearest office for in person engagement activities such as team meetings, training and culture events.

Essential Responsibilities:

• Manage, develop and drive the roadmap for digital marketing channels, inclusive of the consumer and partner vision, as well as relevant marketplace trends and competitive assessments.

• Own the business architecture of solutions across digital marketing channels

• Manage and prioritize the flow of work, including coordination of multiple teams using Scaled Agile methodology.

• Participate and co-lead the Agile Program Increment (PI) planning to define releases.

• Participate and co-lead the product steering committee meetings and work with stakeholders on prioritization and issues.

• Own the overall delivery of all technical aspects of digital marketing channels, including B2C and B2B websites, Native app for servicing and success of digital media investments.

• Execute Critical projects for all digital channel and Tools development

• Plan and execute marketing campaigns for Synchrony web properties

• Conduct A/B and multi-variate tests and optimize and propose best path forward for solutions

• Lead execution of an omni-channel content strategy that enables engagement and conversion through email, social and online

  • Work with client marketing managers to create digital campaigns and solutions

  • Project manage best practice execution of relevant creative (e.g., seasonal banners, landing pages, ad bricks)

  • Develop expertise in real-time personalization strategies

  • Work with Site Catalyst and analytics team to set and report on KPIs

  • Educate colleagues on best practices, what's working and what's not

  • Contribute to social marketing/content amplification planning and execution for our division, in partnership with the corporate social team

  • Partner with others on team and across the business to develop and support omni-channel marketing

• Develop and optimize site content

  • Ensure proper tagging at the page and site levels

  • Manage and optimize SEO strategy

• Communicate market, competitor and user insights to inform our customer experience strategies and product planning

• Effectively manage projects and lead vendor/agency relationships as needed

• Perform other duties and/or special projects as assigned

Qualifications/Requirements:

• Bachelor's degree or, in lieu of a degree, a high school diploma/GED and 7 years of digital marketing experience

• A minimum of 5 years of digital marketing experience that includes experience developing and executing personalization, SEO tactics, tagging technology, data integration and Web and App technology platforms

Desired Characteristics:

• Past success with building and maintenance of digital technology and channels

• Outstanding communications, relationship building, influencing and collaboration skills.

• Demonstrated project management skills.

• Creative, self-motivated problem solver with a demonstrated ability to evaluate situations using multiple sources of information.

• Bachelor/Masters in Marketing, IT or related education

• Exceptionally creative with PowerPoint

• Strong understanding of marketing processes and creative development

• Positive, high-energy attitude with a passion for digital marketing and content.

• You are in-the-know of all things digital and can speak well to the latest trends in web experience, content, mobile, ecommerce, payments, etc.

• Enjoy a balance of strategic work with hands-on-implementation

• Organized, resourceful and results-driven; tenacity to get stuff done.

• High attention to detail and proven ability to manage multiple, competing priorities simultaneously

• Can self-manage and work autonomously with a remote, dispersed team

Grade/Level: 12

The salary range for this position is 110,000.00 - 185,000.00 USD Annual

Salaries are adjusted according to market in CA and Metro NY and some positions are bonus eligible.

Eligibility Requirements:

• You must be 18 years or older

• You must have a high school diploma or equivalent

• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 24 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment:

When you join us, you’ll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard—but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we’re building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+, with more than 60% of our workforce engaged, you’ll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time

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