TEAM UP WITH US!

The Vice President of Marketing is responsible for developing and sustaining an integrated marketing organization structure by partnering with sales, parts, service, and all Warren CAT businesses.

THIS POSITION CAN BE BASED OUT OF MIDLAND., TX or OKLAHOMA CITY, OK

DO YOU HAVE WHAT IT TAKES?

WHAT YOU'LL DO

• Lead the marketing department in support of Warren CAT’s vision, mission and values
• Gather and analyze customer, competitor and other market information to continually identify opportunities, threats and customer purchasing trends and succinctly communicate them to relevant stakeholders within WCAT
• Responsible for creating marketing plans for all Warren CAT business units (Machine, Engines, Ag, Rental, Technology etc) Creates strategies and tactics (marketing plan) with the output being integrated marketing campaigns and programs that are connected to the sales organization and the process of sales execution. Drive customer focused business decisions supported by data analysis.
• Develop and maintain systems and department metrics that adequately measure, track and manage marketing effectiveness.
• Participate in sales coverage planning, sales forecasting, Cat business plan development and is an integral part of the WCAT strategic planning process.
• Develop and continually refine WCAT Customer Relationship Management (CRM) strategy and proactively works with business units to manage activities that will allow for effective use of our CRM system.
• Execute programs that promote a high public image of WCAT through the use of building signage, advertising and promotion to leading industry standards while complying with Cat brand identity requirements.
• Manage external vendors that provide data services and marketing support.
• Manages annual budget for marketing. Updates and revises budget yearly in accordance with WCAT guidelines.
• Maintains a positive relationship with all key suppliers.
• Adheres to all customer care standards.
• Develops and administers marketing databases that include prospects, customer information, access to financial documents and reports application of mailing list, etc.
• Builds and maintains marketing team that is competent, dedicated industry astute and efficient.
• Supports and enables the collaboration between marketing and all other functions of WCAT.
• Supervisory Responsibilities: Directly supervises 6 - 10 employees in the Marketing Department, in accordance with the organization's policies and applicable laws, including interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

WHAT YOU'LL NEED

• BS/BA in Marketing or related field
• Minimum 8 years progressive marketing experience with at least 3 years managing a marketing department within a comparable type business
• Experience in a two tier distribution model covering similar markets i.e. construction, highway, agriculture, quarry and mining, power generation or trucks.
• Knowledge of marketing and advertising as it relates to capital goods distribution
• Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
• Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
• General computer literacy.
• Valid Driver's license and clean driving record

WHY WORK WITH US?

• We like to take care of business and have fun doing it!
• We offer health, dental, vision, life, and more as a comprehensive benefits package.
• Don’t you want to work with awesome people?

IMPORTANT INFORMATION

While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually quiet.

Required travel up to 30%.

This position is considered a safety sensitive position.

The Job description is subject to change by the employer as the needs of the employer and requirements of the job change.

EEO/AA

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)