We are looking for a creative, analytical, cookie-loving Vice President (VP) of Marketing that lives and loves the cutting edge of growth marketing. The VP of Marketing is responsible for scaling current channels and generating new opportunities to continue growing Crumbl as an iconic brand. We need a highly strategic thinker who is also excited to execute unique campaigns that will allow Crumbl to attract new customer segments. As a member of our Sr Leadership team reporting directly to the Chief Brand Officer (CBO), the VP of Marketing is responsible for the company’s core marketing strategy and shares the responsibility to drive growth. This is a new position for us and we are planning to start with the very best.

This position will be on site and based in our Utah headquarters.

Duties and Responsibilities

• Define, measure and report the performance of all marketing channels/campaigns and assess against ROI and KPI goals including customer acquisition and retention.
• Own and efficiently scale the marketing budget, allocating spending and optimizing a blend of channels to hit growth targets efficiently, while thinking long term and being resourceful.
• Manage customer segmentation strategy and develop smart attribution modeling, ensuring we reach the right audience with the right message, at the right place and time.
• Drive our digital marketing positioning (localization of Website, SEO, SEM, Digital campaigns) Increase brand awareness
• Oversee existing Directors/Sr Directors and synergies the efforts of marketing, creative, public relations and the communications functions.
• Work with our analytics team to lead marketing analytics and ROI analysis for campaigns and channels, defining CAC and LTV, while executing robust optimization and A/B testing programs.
• Partner with the digital product and engineering and data science to create differentiated solutions that leverage performance media and/or new innovations in marketing technology.
• Provide ongoing reporting, develop actionable insights, test and learn approach to new initiatives

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice in order to meet the business needs of Crumbl.

Qualifications

• Visionary with a driven personality, not only highly analytical and strategic but also creative and hands-on in nature
• Growth mindset, agility, tolerance for ambiguity and speed
• Held executive leadership role at a 100m+ company.
• Proven experience and success across all disciplines of marketing (product, branding, strategy, social media, communications, business development)
• Experimental, generally a non-traditional thinker (not afraid to break a few eggs!)
• Data driven
• Clear, effective communication skills and experience in a collaborative, transparent, and hands-on environment
• Good eye for design and creative assets
• Love’s cookies!

Benefits & Perks

• Medical, dental, and vision benefits
• 15 days PTO/year
• 11 paid holidays
• Paid parental leave
• Personal phone bill reimbursement up to $50/month
• Child care reimbursement of 25% of your monthly child care bill, up to $400/month
• Corporate DoorDash® DashPass membership
• Regular company and team activities
• 401k with competitive matching contribution plan
• Excellent opportunities for career growth
• Work in a hyper-growth company
• Cookies on us :)

About Us

Crumbl was founded in 2017 in Logan, Utah by Jason McGowan & Sawyer Hemsley. In just four years, Crumbl has grown from a humble cookie shop to a booming franchise with over 500 locations in 40+ states. Crumbl is honored to be the second largest cookie company in the nation and fastest growing cookie company in the world! Our rotating menu offers new flavors every week while regularly bringing back crowd favorites and unique original recipes. We pride ourselves on being tech-focused, an agile workplace that values hard work, listening to our customers, and being unafraid of a challenge. Ultimately, our goal is to bring friends and family together over a box of the best cookies in the world!

Crumbl is an equal opportunity employer. Crumbl provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.

About Crumbl Cookies

Crumbl began as a small cookie shop in the small town of Logan, Utah. It started with one big dream, two crazy cousins, and the perfect combination of flour, sugar, and chocolate chips. Crumbl was established in 2017 in Logan, Utah by Jason McGowan and Sawyer Hemsley. After thousands of dollars in wasted dough, recipes that did not live up to their expectations, and cookies that were just plain embarrassing to them today, Crumbl has over 600 locations across the United States and is growing everyday!

Job types: Full-time

Education: No education required

Work location: On-site