Title: Urban Outfitters Analytics Manager – Digital Marketing

Reports to: Director, Analytics

Overview

Urban Outfitters is looking for a marketing-analytics leader who will use their analytical skills to develop insights and recommendations to help optimize our brand’s digital marketing channel and e-commerce performance. Partnering with digital teams, the Manager will use data-driven insights to help inform successful marketing strategies and drive measurable business outcomes. The ideal person is passionate about turning analysis and insights into actions that lead to business impact.

Responsibilities

• Develop and implement measurement plan to evaluate effectiveness of marketing initiatives including digital, print, store events and out-of-home.
• Design, manage, and deliver audience and customer segmentation strategies, including customer profiling, predictive behavior modeling, product, or marketing channel affinity etc. to help drive customer acquisition and reactivation, as well as enhance customer lifetime value.
• Lead and support marketing channel testing, creating data-driven strategies to continuously improve and optimize investments.
• Leverage incremental test data to enhance marketing attribution model as well as media mix model to better allocate marketing spend and forecast return on ad spend
• Create scalable, innovative approaches to extracting, managing, and analyzing customer data to solve challenging business problems and identify new opportunities.
• Extract and synthesize 1st and 3rd party customer data, including on-site behavior, marketing engagement, and other behavioral and demographic data using SQL queries.
• Continually look for ways to improve analytics processes and tools, deliverables, and brand presentations
• Serve as a leader, mentor, and coach within the Analytics organization.

Qualifications

• 4-5 years of relevant analytics experience, preferably in a multi-channel or ecommerce
• Advanced experience with SQL and R
• Experience building customer segmentation models and forecasts
• Strong analytical and mathematical proficiency; Curious mindset & problem solver
• Knowledge of marketing platforms such as Salesforce, Unica, or other EWS/ CDP
• Knowledge of data visualization products like Tableau, Data Studio, or MicroStrategy
• Excellent written and verbal presentation skills are required to collaborate effectively
• Working knowledge of Google Analytics or other web analytics platforms a plus
• Solid understanding of digital marketing channels including Social, email, SEM, etc.

Education Bachelor’s or Master’s degree in Marketing, Business, Statistics, or related field

Location Philadelphia, PA

Urban Outfitters Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.