Job description

PRIMARY FUNCTION:
GPEC is looking to hire a new Strategic Communications Specialist to develop and oversee the implementation of strategic communications campaigns that boost brand awareness, effectively promote the company’s products/services and mission, and strengthen the company’s public image.

ESSENTIAL DUTIES:

• Work alongside the GP leadership team to create and support the execution of an internal communications strategy with divisional and functional managers to ensure a consistent corporate voice.
• Draft, edit, and manage intranet content production and increase the employee usage of the company intranet drive desired results, such as changed behaviors. (e.g., increased Intranet utilization)
• Manage internal communications output. (e.g., weekly e-newsletter, news, blogs, press releases, new product launches, events, marketing messaging, customer stories, video scripts, announcements, and more)
• Manage external communications, public relations, and act as the main point of contact for the organization. (e.g., maintain relationships with the press, including TV, radio, newspapers, magazines, local associations etc.)
• Lead the process of preparing and coordinating materials that support interactions with employees, news media, and other audiences that support the broader business.
• Responsible for managing communication around a range of corporate and crisis situations including handling live crisis response for both internal and external audiences.
• Work alongside Human Resource to build and drive internal initiatives regarding culture and people such as assisting with employee surveys, communicating organizational changes, and creating employee newsletters.
• Provide direction to leaders and project teams with deploying change management best practices.
• Measure and present results of communication efforts to leadership team consistently.
• Respond to feedback and adjust communications accordingly.
• Write, edit, and prepare presentations and or speeches for executive team.
• Maintain company-wide editorial calendar.
• Refine core messaging to ensure organizational consistency in all aspects of communication including development, organization, and education.
• Aid in idea creation for internal company wide digital signage boards at all branch locations.
• Support the marketing team with event planning, preparation, promotion, and execution as needed.
• Plan and execute 25-30 customer, and company-wide events.

MINIMUM REQUIREMENTS:
Education:
Bachelor’s degree in marketing, communication, journalism, or related field is required along with 10+ years of communications and strategy experience. Master's degree preferred. Change Management certification desirable.

Skills/Experience:

• Exceptional writing and editing skills.
• Previous experience creating and successfully implementing communication strategies for a diverse organization.
• Ability to execute with speed, competence, and confidence.
• Excellent interpersonal, organizational, project management, and client relation skills.
• Ability to independently manage projects and deadlines.
• Showcases creative autonomy and utilizes industry best practices to foster ideas and innovation.
• Proficiency in Microsoft Office Suite.
• Writing portfolio required.

Physical:

• Ability to periodically travel overnight (sometimes overnight.)
• Ability to lift various materials that could weigh up to 50 lb., stoop, bend and stretch in order to assemble/disassemble marketing displays.
• Ability to sit for long periods using a PC and telephone.

This job description is not intended to be all-inclusive. Your supervisor may request and assign you similar duties. Any major modification of this job role requires Human Resources approval.

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