Job description
Overview (Text Only):Windstar Cruises Marshall Islands (“Windstar”) is a Miami-based cruise line operating a six-ship fleet of classic sailing yachts and all-suite yachts cruising throughout Europe, the Caribbean, Costa Rica and the Panama Canal, Asia, Alaska and British Columbia, Canada and New England, Tahiti and the South Pacific, Mexico and U.S. Coastal and Australia. Windstar’s fleet is the market leader in small ship cruising calling on more than 330 off-the-beaten-path and popular ports in nearly 80 countries. The boutique line caters to between 148 and 342 guests on each sailing. Windstar launched a $250 Million Star Plus Initiative to transform three Star Class ships with new suites, restaurants, and a world-class spa and fitness center. The award-winning line is known for immersive experiences, destination authenticity, port-intensive itineraries, exceptional service, and an innovative culinary program. Windstar Cruises is a part of Xanterra Travel Collection, an award-winning, globally diversified travel company offering once in a lifetime experience in some of the most beautiful and iconic places on earth.
Windstar is a division of Xanterra Travel Collection (“XTC”), owned by The Anschutz Corporation (TAC), a growing group of travel and leisure businesses operating in more than 30 countries. Xanterra’s regulated and non-regulated businesses also include lodging, food and beverage, an historic railroad, and adventure travel companies, based in Denver, Colorado. Xanterra is the largest hospitality concessioner for the U.S. National Park Service, operating lodges, restaurants, retail shops and guest activities in national parks such as Grand Canyon, Glacier, Mount Rushmore, Zion, and Yellowstone. For additional detail see Legendary Hospitality with a Softer Footprint.
THE ROLE
The Senior Vice President, Commercial (“SVP”), based in Miami and reporting to Windstar’s President, is a critical business partner and contributor. As a key member of the executive leadership team for Windstar, this leader will be directly responsible for the global strategy and implementation of marketing, ecommerce, sales, PR, reservations, deployment and revenue management activities. This includes the development of annual revenue targets, planning of marketing and sales objectives that will lead to achievement of the company’s financial revenue plan, external public relations, all marketing-related activities including websites and online booking engines, reservation systems, global distribution, other digital marketing, global sales, and sales incentive programs, in addition to managing the revenue management team, reporting and analytics, database and deployment.
Responsibilities (Text Only):
- Oversee and approve the marketing and sales plans and budgets for Windstar.
- Oversee digital strategies for domestic and international websites. Optimize websites for user experience, capturing leads and conversion.
- Work with VP Sales and Senior Director of Reservations to provide on-going sales training and monitoring programs for sales and reservation personnel.
- Work with Director of Marketing and Director of Communications to manage external advertising and PR agencies.
- Be an active participant on the Windstar Leadership team, collaborating with all other functional leaders to deliver the best outcomes for the Windstar brand.
The successful candidate for this role is a strong travel industry marketing executive who brings a minimum of 15 years of commercial and ecommerce leadership experience with deep knowledge of the U.S. luxury travel consumer as well as experience in growing business in international markets to the Company. We seek a strategic thinker who can successfully translate vision into tactical operational initiatives and accountabilities. Specific to this the successful candidate will:
- Possess 15+ years of demonstrated progression in consumer marketing, sales, and revenue management, ideally in the cruise industry. This person must have deep digital marketing knowledge and expertise in consumer engagement, third party sales including travel advisors, group, and FIT channels.
- Demonstrate a proven track record in managing multiple commercial disciplines: sales, marketing, PR, call center and revenue management.
- Possess strong financial acumen; comfort building financial forecasts and ROI for marketing initiatives.
- Be experienced in managing advertising, branding, public relations, and other specialized agencies.
- Possess crisis management expertise with strong skills in internal and external communications.
- Be recognized as a collaborative, aspirational leader known to motivate and develop staff. Ability to act with little supervision in guiding the general policies that shape the department.
- Availability for frequent travel.
- Experience in Seaware, Cloudsuite, Birst, Tableau , Microsoft software applications is a plus.
- Bachelor’s Degree in Business or equivalent degree required, M.B.A. preferred.
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