Job description
Paid Media Technology and Operations
The Paid Media Technology and Operations role has ownership and oversight of all paid media operations that include execution, agency management, trafficking and tagging of campaigns, and data flow to marketing analytics. The role partners closely with across the paid media team, agency partner teams and cross-functional business leaders within the organization to oversee flawless execution of paid media and GTM campaign strategies. The role requires an understanding of the digital omni-channel landscape, ability to understand and execute advanced paid media plans and the capacity to guide more complex and sophisticated integrated strategy to exceed goals.
Key Responsibilities and Duties
Career Level
9PL
Preferred:
The Paid Media Technology and Operations role has ownership and oversight of all paid media operations that include execution, agency management, trafficking and tagging of campaigns, and data flow to marketing analytics. The role partners closely with across the paid media team, agency partner teams and cross-functional business leaders within the organization to oversee flawless execution of paid media and GTM campaign strategies. The role requires an understanding of the digital omni-channel landscape, ability to understand and execute advanced paid media plans and the capacity to guide more complex and sophisticated integrated strategy to exceed goals.
Key Responsibilities and Duties
- Oversee all paid media technology and activation, supporting agency and inhouse media and creative teams to activate digital campaigns (display, video, social, mobile, and programmatic) .
Lead strategic conversations with cross functional and strategic media partner teams around paid media strategies and ad tech integrations that can improve efficiency, range or quality of data, or support of new media.
Oversee a team that is responsible for all aspects of the trafficking process, including connecting placements to creatives, setting up consistent configurations, and collecting clean data.
Manage overall campaign activation process and ensure deadlines are met across internal teams, investment teams, creative agencies, and other partners to ensure on time launch.
Drive continuous performance efficiencies by managing the enterprise ad-tech stack, supporting technology, campaign tracking/analytics and go to market resourcing strategy.
Lead conversations across media, agency and tech teams on ways to work faster and smarter, including process to prevent errors, ensure consistency and create an efficient QA checklist.
Act as a subject matter expert on ad and supporting digital technologies; understanding the ever-evolving media landscape.
- University (Degree) Preferred
- 5+ Years Required; 7+ Years Preferred
- Physical Requirements: Sedentary Work
Career Level
9PL
Preferred:
- 10+ years of digital marketing experience, specifically in brand/performance marketing or advertising technology
- Strong knowledge of multiple digital channels and how they work together (SEM, SEO, CRO, Social, Shopping, Display, Social, CTV, etc.)
- Significant experience managing a team of direct reports in the execution of advertising and digital marketing campaigns while working with partners and internal stakeholder groups
- Deep knowledge of related technology and key data elements including segmentation, trafficking, tag implementation, A/B testing, auto-optimization and cross-device integration
- Adept at managing a range of campaigns across different products, budgets, and target audiences
- Ability to build relationships with clients and peers
- Strong written and oral communication skills, specifically around presentations
- Effective time management and project management skills
Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).
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Company Overview
TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.
Benefits and Total Rewards
The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our
Benefits Summary
.
Equal Opportunity
We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.
Read more about the Equal Opportunity Law
here
.
Accessibility Support
TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.
If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:
Phone: (800) 842-2755
Email:
accessibility.support@tiaa.org
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