Job description

Are you a detail-driven web/digital strategist who is passionate about your craft and eager to collaborate with a talented web team? If so, we want you to join our web strategy team at WDG!

As a web/digital strategist at WDG, you will have the opportunity to work with a wide range of clients across different industries, from mid-size to enterprise-level digital properties that receive millions of monthly web visits. You will also be a valued member of our UX team, working closely with other talented team members across all digital departments.

As a web/digital strategist, it is essential that you possess a deep understanding of our clients' objectives and business goals, while providing project strategy and identifying future digital needs and opportunities. Your research and understanding of emerging trends in both digital and technology is important so we can together confidently advise our clients on both industry best practices and emerging approaches.

In this role, you will have the chance to conduct content audits and market research, create wireframes and make digital and web recommendations based on research, and assist other digital strategist(s) during strategy projects. This is a task oriented role working directly with other Senior and Director team members, based on the strategy direction for both internal and client projects

To be successful in this role, you will need to have a background in design, content strategy, analytics, SEO web design, and/or web development, and be familiar with the tools and processes of designing and developing web properties. Experience in conducting relevant industry research and using analytics tools is also required.

If you are ambitious, curious, and see yourself as more than just a paycheck, then we want to hear from you! Submit a friendly personal note along with your portfolio link/cover-letter, example projects and anything else that can help set you apart and we promise a prompt reply.

Our clientele includes organizations such as the American Red Cross, Executive Office of the President, Barnes & Noble and The University of Pennsylvania, among others. As an Inc. 5000 company, we are a dynamic and ambitious team committed to innovation and growth, and we look forward to welcoming a new member who shares our values and passion for their craft. The salary for this role will range based on experience, starting at $60,000-115,000, in addition to company-offered benefits. We look forward to hearing from you soon!

Responsibilities but not limited to:

• Developing and maintaining relationships with key stakeholders and partners
• Ability to facilitate and manage strategy stakeholder workshops
• Developing and implementing digital/web strategies to achieve organizational goals Analyzing website and social media metrics to track performance and identify areas for improvement
• Conducting research on industry trends and competitive landscape to inform web design and web development
• Creating header and conversion content to ensure consistent messaging and brand voice across channels
• Developing and executing A/B testing and optimization plans to improve website and campaign performance
• Ensuring that all digital assets meet accessibility and usability standards Managing third-party vendors and agency partners as needed

Requirements:

• Bachelor's degree in marketing, communications, or related field
• 3-5 years of experience in digital marketing, website strategy, or related field
• Strong understanding of digital marketing channels and tactics, including SEO, SEM, social media, email marketing, and content marketing
• Experience with web analytics tools such as Google Analytics and other related platforms
• Strong project management skills and ability to work collaboratively with cross-functional teams
• Excellent communication and presentation skills Experience with website design and development, including CMS platforms such as WordPress or Drupal
• Knowledge of web accessibility standards, including WCAG and Section 508 Experience with A/B testing and optimization tools such as Optimizely or Google Optimize
• Demonstrated ability to think creatively and develop innovative solutions to complex problems.

Job Type: Full-time

Pay: $80,000.00 - $120,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Health savings account
• Paid time off
• Parental leave
• Professional development assistance
• Referral program
• Retirement plan
• Tuition reimbursement
• Vision insurance

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus pay
• Commission pay

Application Question(s):

• MUST provide provide or link to digital portfolio / example projects:

Experience:

• Web design: 4 years (Preferred)
• Content strategy: 4 years (Preferred)
• Digital marketing: 4 years (Preferred)
• Wireframing: 4 years (Preferred)

Work Location: Remote

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