Job description
At The Coca-Cola Company, our Brand Managers craft a vision for the future of our brands. We’re seeking someone who has a thirst for innovation and can look beyond today and create a vision for where our brands can be tomorrow. Our successful candidate will persuade and inspire others and understands the lifetime value a strong brand foundation can bring. We’ve got the resources; you bring the ideas and execute the strategies that deliver cutting-edge excellence in ingredients, innovation, design and marketing.
Focus, Scope & Impact
Responsible for U.S. and Canada
Work hand in hand with Group Director to co-create vision, strategies, pipeline and plans
Develop short- (1 year) and mid-term (2-3 years) business/brand plans identifying business objectives, strategies, key initiatives and performance measurements by using insights collected from situation assessment, marketplace information, etc. in order to support North America Operating Unit (NAOU) category and brand growth targets.
Assess attractive local (NAOU) consumer opportunities that are currently untapped by the Company by leveraging consumer research in order to identify new volume and profit growth areas (e.g., new beverage sub-categories, new packaging opportunities, new merchandise categories, new channels of distribution to sell licensed merchandise).
Provide direction, leadership and coaching to 1-3 Brand Assistant(s), agile team players and to members of project teams.
Secondary P&L management for brand NR, GP, DME to deliver NAOU brand growth and financial targets.
Develop programs and secure required budget in order to execute brand plan. Where applicable, ensure appropriate implementation of global/regional direction into local execution.
End-to-end management of consumer opportunities for the brand, inclusive of strategic opportunity identification, consumer and market positioning, partnership on program / communication development/ innovation strategy and tracking of metrics
Qualifications & Requirements
Bachelor’s degree in Business/Marketing/Communications or related field required; Master’s degree is preferred.
5 or more years of experience in a previous marketing role.
2 or more years of experience in a brand management role with the ability to steward brand initiatives designed to deliver business and brand objectives through the path to purchase (consumer content to in-store execution).
2 or more years managing a brand management team and the ability to demonstrate execute of strategy plan with results.
Knowledge of syndicated sources (e.g., AC Nielsen, IRI, CCT+, Home Scan) used in the analysis of trended consumer and volume dynamics, as well as knowledge of procedures used to drive increases in volume and brand equity (e.g., marketing programs, licensed/specialty merchandise and/or properties) are needed.
Must possess the ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans.
What We Can Do For You
Challenging Work – our unique global system offers constant opportunities to develop world-class skills and a truly international career.
Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
Skills:
Media Planning; Leadership; Creative Development; Brand Strategy; Marketing Objectives; Integrated Marketing; Consumer Segmentation; Digital Media Strategy; Quantitative Research; Marketing Strategies; SWOT Analysis; Business Management; Brief Writing; Competitive Market Analysis; Brand Positioning; Social Media Strategies; Problem Solving; Brand Management; Brand Architecture; Channel Management; Team Management
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
gatheringourvoice.org is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, gatheringourvoice.org provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, gatheringourvoice.org is the ideal place to find your next job.