POSITION: PR ASSISTANT

LOCATION: LONDON

REPORTS TO: PR MANAGER

To assist the PR Team with the day to day running of the Guerlain Press Department

MAIN RESPONSIBILITIES

• Support the PR Manager in achieving the department’s key objectives
• Support the PR Manager in the organisation of all press/influencer launches and trips
• Be the key point of contact for all press/influencer requests
• Handle, fulfil and log all press enquiries quickly and efficiently
• Daily review on all media platforms (magazines, newspapers, e-zines, YouTube, Instagram etc) for coverage and articles of interest
• Ensure prompt send out of all new launches to the appropriate audience
• Oversee and update the contact databases on a regular basis
• Manage all press cuttings in terms of collation, presentation and distribution internally and to the International Team in an appropriate and timely manner
• Control press product cupboard stock and efficiently order stock for launches and send-outs
• Update press releases when requested, for e.g. price changes, additional shades, discontinued products etc.
• Day-to-day administrative duties including raising purchase orders, updating reports and databases.
• Communicate with all team members to ensure thorough understanding of assigned tasks and deadlines.
• Compile monthly PR evaluation and analysis reports, extracting figures from DMR and Lefty databases.
• Oversee the ordering of pre-series, catalogue stock and corporate materials for print and online press
• Be beauty industry savvy and constantly be researching for new opportunities to place editorial coverage and build brand awareness for Guerlain
• Assist on all press/industry events in the UK
• Compile event and product launch recaps and presentations
• Work closely with the team to organise and co-ordinate press launch events and be responsible for round-up reports and press and influencer follow-ups
• Collate all goody bags and assist with gift ordering process for events
• Ensuring the PR office is presentable at all times and that the sample cupboard is tidy and easy to navigate
• Manage the collation of all forms of press reports for the PR department to be shared with the wider business
• Assist the team at all events

PERSON SPECIFICATION

Key Competencies/Technical Skills

• A passion for PR, beauty, social trends and a love of the media & influencer talent (360)
• Understanding of beauty PR best practise
• Excellent communication skills, both written and oral
• Strong organisational skills
• Ability to multi-task and prioritise projects on a day-to-day basis
• Be reactive to journalists needs
• Possess acute attention to detail
• Competent in Word, Excel, PowerPoint and Lotus Notes / Outlook
• Self-motivated
• Good team player
• Flexible and able to work well in a fast-paced pressurised environment
• Eager to learn and willingness to get ‘stuck-in’

Technical Skills

• Capability to understand and defend brand DNA
• Creativity
• Strong analytical and written skills
• Digital Expertise: online magazines and social networks
• Competent in Word, Excel and PowerPoint
• Confident presentation skills

POSITION WITHIN THE ORGANISATION

Reports To: PR Manager

Internal:
PR
Marketing
International PR team
Training / Make-Up team

External:
Journalists
Bloggers
Key Suppliers
Make-up Artists