Job description
Keysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights to the world’s visionaries and innovators in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Our technical solutions – and our methods for creating them – help connect and secure the world. Learn more about what we do and how we do it.
Our powerful culture has led to us being independently recognized on Fortune 100’s Best Companies List and we are “Great Place to Work” Certified. We’re driven, collaborative, ethical, and curious, and we value all ideas, especially bold ones. And our culture extends far beyond our own walls. Our corporate social responsibility efforts support our communities, nurture the next generation of engineers, and promote environmental sustainability.
At Keysight, Inclusion, Equity & Diversity is an integral part of our core values. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers. We believe everyone should be respected in the workplace and in their communities regardless of race, color, age, gender, sexual orientation, gender identity and expression, ethnicity, religion, disability, veteran status, national origin, or any protected class. We continuously challenge ourselves to grow in our understanding of inclusion by engaging in a wide variety of diversity programs, initiatives, employee network groups and mentoring/development. This is Keysight – People and Culture - YouTube
Job Description
The Keysight Global Marketing demand center organization supports Keysight’s global and regional campaigns throughout the Marcom tactical mix. Repurposing and synthesizing engaging content using the appropriate digital channels such as literature, eBooks, blogs, videos, web, or social media for deployment. The objective is to present a compelling and consistent brand to our customers and target markets. The Demand center team works globally to ensure our content and processes align with all regions, such as the Americas, Greater China, Asia Pacific, and EMEAI.
The Marcom specialist will work across an array of areas.
Design campaigns and programs — create strategic and tactical plans based on campaign objectives and goals for industry and solution segments and product portfolio categories.- Marketing mix of tactics and channels — defining whether reputation, awareness, consideration, demand generation, digital, or other outbound marketing push best fit the program’s requirements. Activities can include crafting and deploying email journeys, digital events activities, web campaigns and journey analysis, SEO improvements, and other marketing tactics to support campaign goals.
- End-to-end management — Measure the impact and success of the program with the ability to quickly pivot to change the Marcom mix if metrics are not meeting the established objectives.
Responsibilities
Performs end-to-end campaign management by identifying the appropriate mix of marketing tactics to achieve specified campaign goals set by the campaign lead.- Optimizes campaign performance by conducting actionable reviews with respective stakeholders.
- Creates a strategy plan for various outbound marketing assets to support the marketing tactics identified across various stages of the buying journey using respective digital channels to increase demand, awareness, and thought leadership.
- Creates, monitors, and publishes campaign results using visual metrics to measure the effectiveness of the tactics.
- Collaborates with cross-functional teams — from creative design, product marketing, web, and legal to produce effective promotional materials.
#LI-MO1
Job Qualifications
Bachelor’s degree (business / marketing) or equivalent plus four to five years in a high-tech marketing communications (Marcom) role.- Experience in Marcom campaign creation and successful execution using a mix of digital channels.
- Excellent English-speaking / writing, communication, and presentation skills with a proven track record of journalistic and editorial content creation and editing.
- Passion for writing engaging professional technology-based content.
- Experience in leading and managing the execution of processes, projects, and tactics.
- Ability to work independently to prioritize tactics based on importance and urgency to meet deadlines.
- Excellent working knowledge of digital marketing tools, preferably Eloqua, AEM and content management workflow tools.
Job Function
Business:
Keysight Global Marketing
Employment Program:
Regular
Duration (temp position only):
Not Applicable
Relocation Benefits:
No
Shift:
Day Job
Schedule:
Full Time (F)
Travel Required:
< 25%
Staffing Recruiter:
Hiring Manager:
Candidates can be considered to work from the following locations:
Americas : United States : Alabama : Remote || Americas : United States : Alabama : Huntsville || Americas : United States : Arizona : Buckeye || Americas : United States : Arizona : Gilbert || Americas : United States : Arizona : Lake Havasu City || Americas : United States : Arizona : Scottsdale || Americas : United States : Arizona : Tempe || Americas : United States : California : Anaheim || Americas : United States : California : Calabasas || Americas : United States : California : Culver || Americas : United States : California : Cypress || Americas : United States : California : El Segundo || Americas : United States : California : Irvine (Voscal) || Americas : United States : California : Los Angeles || Americas : United States : California : Merced || Americas : United States : California : Rancho Santa Margarita || Americas : United States : California : Remote || Americas : United States : California : Roseville || Americas : United States : California : Sacramento || Americas : United States : California : San Diego || Americas : United States : California : San Francisco || Americas : United States : California : San Jose || Americas : United States : California : Santa Clara || Americas : United States : California : Santa Rosa || Americas : United States : California : Washington || Americas : United States : California : Westlake Village || Americas : United States : California : Yucaipa || Americas : United States : Colorado : Boulder || Americas : United States : Colorado : Colorado Springs || Americas : United States : Colorado : Denver || Americas : United States : Colorado : Englewood || Americas : United States : Colorado : Englewood || Americas : United States : Colorado : Loveland || Americas : United States : Colorado : Remote || Americas : United States : Florida : Boca Raton || Americas : United States : Florida : Hollywood || Americas : United States : Florida : Jacksonville || Americas : United States : Florida : Naples || Americas : United States : Florida : Orlando || Americas : United States : Florida : Palm Coast || Americas : United States : Florida : Palm Harbour || Americas : United States : Florida : Punta Gorda || Americas : United States : Florida : Tampa || Americas : United States : Georgia : Alpharetta || Americas : United States : Georgia : Atlanta || Americas : United States : Georgia : Remote || Americas : United States : Hawaii : Honolulu || Americas : United States : Idaho : Boise || Americas : United States : Idaho : Coeur d'Alene || Americas : United States : Idaho : Nampa || Americas : United States : Idaho : New Plymouth || Americas : United States : Idaho : Pocatello || Americas : United States : Illinois : Arlington Heights || Americas : United States : Illinois : Naperville || Americas : United States : Illinois : Schaumburg || Americas : United States : Indiana : Fort Wayne || Americas : United States : Indiana : Indianapolis || Americas : United States : Iowa : Elk Horn || Americas : United States : Kentucky : Campbellsburg || Americas : United States : Kentucky : Murray || Americas : United States : Maine : Kennebunk || Americas : United States : Maine : Wells || Americas : United States : Maryland : Columbia || Americas : United States : Massachusetts : Andover || Americas : United States : Massachusetts : Boston || Americas : United States : Massachusetts : Cambridge || Americas : United States : Massachusetts : Chatham || Americas : United States : Massachusetts : Lexington || Americas : United States : Massachusetts : Worcester || Americas : United States : Michigan : Detroit || Americas : United States : Michigan : Holland || Americas : United States : Michigan : Novi || Americas : United States : Michigan : Wisconsin || Americas : United States : Minnesota : Minneapolis || Americas : United States : Missouri : St Louis || Americas : United States : Montana : Winnett || Americas : United States : Nevada : Penn Valley || Americas : United States : Nevada : Reno || Americas : United States : New Hampshire : Nashua || Americas : United States : New Jersey : Budd Lake || Americas : United States : New Jersey : Clifton || Americas : United States : New Jersey : Jersey City || Americas : United States : New Jersey : Remote || Americas : United States : New Mexico : Albuquerque || Americas : United States : New Mexico : Rio Rancho || Americas : United States : New Mexico : Santa Fe || Americas : United States : New York : Cold Springs || Americas : United States : New York : Manhattan || Americas : United States : New York : New York City || Americas : United States : New York : Pittsford || Americas : United States : New York : Queens || Americas : United States : New York : Rochester || Americas : United States : New York : Utica || Americas : United States : North Carolina : Andrews || Americas : United States : North Carolina : Apex || Americas : United States : North Carolina : Concord || Americas : United States : North Carolina : Morrisville || Americas : United States : North Carolina : Raleigh || Americas : United States : North Carolina : Remote || Americas : United States : Ohio : Cincinnati || Americas : United States : Ohio : Columbus || Americas : United States : Ohio : Mentor || Americas : United States : Oregon : Beaverton || Americas : United States : Oregon : Bend || Americas : United States : Oregon : Lake Oswego || Americas : United States : Oregon : Medford || Americas : United States : Oregon : Remote || Americas : United States : Oregon : Springfield || Americas : United States : Pennsylvania : Bethlehem || Americas : United States : Pennsylvania : Lancaster || Americas : United States : Pennsylvania : Philadelphia || Americas : United States : Pennsylvania : Phoenixville || Americas : United States : Pennsylvania : Pittsburgh PA || Americas : United States : Pennsylvania : Warrington || Americas : United States : Puerto Rico : San Juan || Americas : United States : Rhode Island : Providence || Americas : United States : South Carolina : Columbia || Americas : United States : South Carolina : Hilton Head || Americas : United States : Tennessee : Nashville || Americas : United States : Texas : Austin || Americas : United States : Texas : Dallas || Americas : United States : Texas : Houston || Americas : United States : Texas : Lewisville || Americas : United States : Texas : Montgomery || Americas : United States : Texas : Plano || Americas : United States : Texas : Remote || Americas : United States : Texas : Renton || Americas : United States : Texas : Richardson || Americas : United States : Texas : Van Alstyne || Americas : United States : Utah : Salt Lake City || Americas : United States : Virginia : Arlington || Americas : United States : Virginia : Chantilly || Americas : United States : Washington : Clarkston || Americas : United States : Washington : Everett || Americas : United States : Washington : Olympia || Americas : United States : Washington : Pleasanton || Americas : United States : Washington : Remote || Americas : United States : Washington : Renton || Americas : United States : Washington : Seattle || Americas : United States : Washington : Washougal || Americas : United States : Washington DC : Washington DC || Americas : United States : Wisconsin : Lake Geneva
Colorado Pay Range:$103,650- $172,740
California Pay Range: $111,940 - $204,700
New York City Pay Range: $122,820 - $204.700
Based on experience, education and skills, most offers will be between the minimum and the midpoint of the Salary Range listed above.
Note: For other locations, pay ranges will vary by region
US Employees may be eligible for the following benefits:
Medical, dental and vision- Health Savings Account
- Health Care and Dependent Care Flexible Spending Accounts
- Life, Accident, Disability insurance
- Business Travel Accident and Business Travel Health
- 401(k) Plan
- Flexible Time Off, Paid Holidays
- Paid Family Leave
- Discounts, Perks
- Tuition Reimbursement
- Adoption Assistance
- ESPP (Employee Stock Purchase Plan)
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Careers Privacy Statement
***Keysight is an Equal Opportunity Employer.***
Keysight Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.
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