Job description

Sr Marketing Operations Manager

<About Coretelligent>

Job Summary:

To create and implement processes, technology, and tracking capabilities that maximize the productivity of marketing and BDR programs, enable the marketing team to make decisions that improve demand generation and pipeline, and inform thought leadership. You will achieve this by having full ownership of all marketing technologies including Pardot, Salesforce (CRM) marketing campaigns and integrations, Outreach, ZoomInfo, Zoom Events (webinars), WordPress (CMS), and Google Analytics. You will work within the marketing team and closely to sales operations and the sales team to make Coretelligents target account focused marketing approach a success.

Key Responsibilities Include:

• The end-to-end successful execution of innovative marketing campaigns
• Support and work collaboratively with marketing team members on demand generation initiatives by managing the execution of email, webcast, nurture campaigns, and other digital programs
• Bring expertise on reporting for B2B technology companies and propose improvements to Marketing and Sales processes to drive speed and efficiency in systems
• Database management and optimization
• A high quality, fully optimized lead and contact database
• Field level segmentation for market penetration
• A highly efficient pipeline of lead capture, nurture, scoring, and handoff to sales

• Day-to-day administration and management of our marketing technology stack
• Infrastructure / tech stack integration and optimization
• Create and manage all Pardot templates, assets, libraries, lists, flows, forms, landing pages, and reporting
• Create and manage webinar registration pages, forms, and triggered emails in Zoom Events, and ensure proper integration with Pardot
• Work with Sales Operations to manage integrations with Pardot and Salesforce for effective team monitoring
• Ensure effective integration and utilization of Google Analytics on the Coretelligent website and tracking with Pardot (including the rebrand new site)

• Experience in measurement and reporting of marketing effectiveness
• Evaluate campaigns to ensure maximum ROI, use data to drive decisions on the marketing mix, segmentation and customers, target audiences and message effectiveness
• Monitor team effectiveness in conjunction with Sales Operations
• Analyze marketing performance including building reports and dashboards
• Measure, monitor, and optimize the revenue funnel from inquiry to MQL to closed opp

• Support the team with Ad hoc reporting through excel and salesforce dashboards and reports.

Required Skills:

• Organization and prompt deliveries is key requirement for this role, must have a deadline orientation. Strong attention to detail and ability to multi-task
• Strong proficiency with system integration principles and experience troubleshooting points of system failure
• Technical and analytical proficiency (Pardot, Salesforce, excel, BI, etc). Pardot Certified Expert
• Ability to understand business problems and analyze and present data
• Detail-oriented; enjoys working with data, new technology, and using them to solve complex business issues
• Experience with business process improvement and change management initiatives
• Min 4 years of marketing operations experience
• Experience working with B2B SaaS product solutions; strong familiarity with account-based marketing and B2B demand waterfall industry standards
• Develop and maintain effective relationships and listen to customers (internal and external) and address needs and concerns
• Ability to work collaboratively with multiple stakeholders in a fast-paced environment
• Passion for continuous improvement and self-development
• Desire and aptitude to be trained on advanced analysis
• Strong communication skills
• Bachelor’s Degree required or equivalent work experience

Job Type: Full-time

Pay: $90,000.00 - $120,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• On call

Ability to commute/relocate:

• Needham Heights, MA 02494: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• can you show a sample of some your campaigns?

Experience:

• B2B marketing: 5 years (Required)
• Pardot: 3 years (Required)
• SaaS markeing: 3 years (Required)

Willingness to travel:

• 25% (Required)

Work Location: Hybrid remote in Needham Heights, MA 02494

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