About Freedom Healthworks

What We Do
At Freedom Healthworks, we help physicians become FreedomDocs and take control of their lives. We assist physicians starting, growing, and operating their practices.

Our Approach
We believe that all people should have a relationship with a trusted FreedomDoc. We do not employ physicians or control the way to practice medicine. We help run your business, not tell you how to be a doctor.

Our Mission
We strive to help physicians care for their patients without restrictions, barriers, and frustrations – Together FreedomDocs can help care for everyone.

Position Summary

The Marketing Director is responsible for developing, implementing, and executing strategic marketing plans for our entire organization (including lines of business and brands within our organization) in order to attract potential customers and retain existing ones. This individual will be a strong business leader, is responsible for working with executive leadership and adjacent teams to achieve corporately targeted outcomes.

What Makes This a Great Opportunity

We are impacting healthcare in the United States. It is happening! You could be part of that movement toward direct to consumer healthcare and better outcomes for patients and primary care providers. Many opportunities for personal growth along with this scaling company. Performance bonus offering significant upside potential.

Qualifications Required

• Bachelor's degree in marketing, communications, business or other related fields
• Proficiency using Hubspot, Google tools (Ads, Analytics, etc...), SEO, social media, and commercially utilized marketing platforms
• Experience in B2B and B2C campaign creation
• 7+ years of experience

Role and Responsibilities

• Oversee all marketing activities for Freedom Healthworks and associated brands.
• Evaluate, identify, and develop marketing strategies, based on established corporate objectives, market characteristics, and other environmental conditions.
• Implement the strategy, promoting the business and its services.
• Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones.
• Represent the marketing team to cross-functional groups including service management, sales, and customer support.
• Updating senior leadership on the progress of marketing activities and reporting on the results of key campaigns.
• Formulate, direct, and coordinate the activities of advertising vendors, or commonly used channel partners.
• Direct the hiring, training, and performance evaluations of Freedom Healthworks' marketing staff and oversee their daily activities.
• Consult with the team on service development, features, and value proposition of today's and future service bundles.
• Negotiate contracts with outside vendors to execute marketing strategies.
• Coordinate or participate in promotional activities and/or trade shows, working with developers, advertisers, or team members to market products or services.
• Initiate market research studies, or analyze their findings.
• Conduct economic or commercial surveys to identify potential markets for services.
• Advise business or other groups on a local and national level regarding factors affecting the buying or selling of company services.
• All other duties as assigned.

Essential Duties

• Ability to develop business cases for marketing programs at the proposal stage and lead on marketing tactics.
• Capacity to evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, conversion, and retention.
• Intimate understanding of traditional and emerging marketing channels.
• Deep knowledge about the latest trends, technologies, and methodologies in digital marketing, design, web design, production, etc.
• Excellent communication skills.
• Ability to think creatively and innovatively.
• Budget-management skills and proficiency.
• Professional judgment and discretion that comes from experience in the field.
• Analytical skills to forecast and identify trends and challenges.
• Ability to present solutions and measurable results.

Success Factors / Job Competencies

• Communicating with Supervisors, Peers, or Subordinates – Providing information to supervisors, co-workers, and subordinates by web platform, telephone, in written form, e-mail, and in person.
• Establishing and Maintaining Interpersonal Relationships – Developing constructive and cooperative working relationships with others, and maintaining them over time.
• Customer and Personal Service – Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• Communicating with People Outside the Organization – Communicating effectively with people outside the organization, representing the organization to customers, the public, vendors, and other external sources.
• Guiding, Directing, and Motivating Subordinates – Providing guidance and direction to subordinates, including setting performance standards, mentoring, and monitoring performance.

Performance Standards

• Being honest and ethical
• Willingness to being accountable for results
• Being careful about detail and thorough in completing work task.
• Maintaining a professional work environment
• Being sensitive to others' needs and feelings and being understanding and helpful on the job
• Willingness to take on responsibilities and challenges