Job description

Who are we?
Whether you’re building your time in the sky or your career on the ground...we hope to be your next destination.

CommuteAir is striving to be the regional airline that our passengers and employees are looking for. Our role in your career as a regional airline is an important one that we take seriously. Community, mentorship, training, and growth are all part of our DNA – we want to make your vision of a successful career in the aviation industry a reality.
Where are we going?
We are a dedicated United Airlines partner that operates over 1,600 weekly flights – doing our part to connect people and their communities to the world via United’s Global Network.

Headquartered in Cleveland, Ohio – we operate multiple hubs throughout the mid-continent with our large fleet of Embraer 145 XR aircraft. With major hubs in Denver, Houston, and Washington Dulles, and additional maintenance hangars in Houston, Albany, and Lincoln. We’ve grown significantly over the past 35 years, and know that you will too.
Together We Soar.
Your success is our success.
Community is everything to us at CommuteAir. Our diverse team is here to provide you with the tools you need to succeed – By adopting a data-driven approach, we’re innovating the traditional path to mainline by raising the bar and setting the standard for employee training and development. We offer our team comprehensive benefits, competitive pay, internal advancement programs, and personal access to flight benefits on the Star Alliance network for yourself and your family.

What the position is:
As Managing Director of Brand Strategy and Communications you will tell the CommuteAir story to our customers, employees, prospective employees and the general public. You will develop brand strategies and communications in accordance with CommuteAir’s vision and core4 values, delivering high-impact content across multiple channels for audiences internal and external, positioning the company as a brand and employer of choice. This position reports to the CFO, and works closely with the entire leadership team, especially in support of the company’s recruiting function.

Essential functions:

• Manage a small team of direct reports as well as outside agencies and vendors
• Work closely with leadership to continue to develop and maintain the company’s brand strategy. The brand strategy will be driven by our Vision and our Values and include the following attributes:
• Purpose
• Consistency
• Emotion
• Flexibility
• Employee Involvement
• Loyalty
• Competitive Awareness
• Measurable Results
• Identify story opportunities suitable for our external marketing, social media, and internal communications
• Assess resources needed to effectively and efficiently drive brand strategy and put business cases forward as appropriate
• Develop brand KPI’s, (such as for social media engagement, effectiveness of advertising campaigns), to set goals, compare against other brands, and track progress. Make data-driven recommendations on adjustments to strategies.
• Oversee and/or execute all copy intended for public consumption to ensure its alignment with overall brand strategy and company voice
• Grow our current social media presence online (LinkedIn, Facebook, Twitter, Instagram, Glassdoor, Indeed, TikTok, etc.) through curated content. Maintain plans and calendar of daily social media posts
• Review storytelling channels to ensure they align to the overall brand strategy.
• Build messaging and press materials including pitches, press releases, interview backgrounders, fact sheets, bios, etc.
• Manage internal corporate communications functions, including the weekly e-newsletter, town hall teleconferences and intranet
• Nurture positive relationships with aviation journalists and local press in the communities we operate
• Manage responses to inbound press inquiries
• Track trade news and keep company leaders advised of competitor and industry developments
• Develop and maintain brand resources including content library (photoshoots, videography, etc), media lists, logos and marketing elements, social media accounts, KPI reports
• Working with your team, ensure 24x7 on-call availability for preparation of hold statements for operational issues that may drive media inquiries
• Be a key member of the company’s Emergency Response team, including regular participation in drills to prepare communications in the event of an incident
• Develop and maintain an Emergency Response crisis communication plan that exceeds the requirements set forth under the Federal Family Assistance act.
• Coordinate communications with counterparts in Corporate Communications at our customer and investor, United Airlines
• Develop and manage to the budget for the marketing and communications functions
• Other duties as assigned

General requirements & qualifications:

• Preferred candidates will have 5+ years of aviation marketing or communications experience, or other relevant experience and a Bachelor’s degree, preferably in Marketing, Communications, Journalism, Public Relations or English
• Demonstrated skills as a strong English writer and proofreader using Associated Press style.
• Proficient in relevant software, including Microsoft Office and social media tools
• Self-starter who works well independently
• Excellent interpersonal skills with the ability to build and maintain strong internal and external relationships
• Legally authorized to work in the US

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