Job description
Overview:
1. Enable demand generation and pipeline acceleration through the design and execution of integrated multi-faceted multi-GTM channel regional programs and events
2. Define and build a regional ABM program that applies demand generation programs and messaging to either a single account or segment basis to accelerate growth in target accounts*
3. Drive growth from existing customer/disty base through channel, customer retention, and renewal programs
4. Accelerate operational excellence by defining, tracking, and interpreting Key Performance Indicators
This role sits within the Events and Experiences functional group whose charter is to enable a memorable customer experience through the flawless planning, management and execution of events and experiences.
Main Responsibilities:
Qualifications:
Careers Privacy Statement
***Keysight is an Equal Opportunity Employer.***
Keysight Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.
Keysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights to the world's visionaries and innovators in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Our technical solutions - and our methods for creating them - help connect and secure the world. Learn more about what we do and how we do it.
Our powerful culture has led to us being independently recognized on Fortune 100's Best Companies List and we are "Great Place to Work" Certified. We're driven, collaborative, ethical, and curious, and we value all ideas, especially bold ones. And our culture extends far beyond our own walls. Our corporate social responsibility efforts support our communities, nurture the next generation of engineers, and promote environmental sustainability.
At Keysight, Inclusion, Equity & Diversity is an integral part of our core values. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers. We believe everyone should be respected in the workplace and in their communities regardless of race, color, age, gender, sexual orientation, gender identity and expression, ethnicity, religion, disability, veteran status, national origin, or any protected class. We continuously challenge ourselves to grow in our understanding of inclusion by engaging in a wide variety of diversity programs, initiatives, employee network groups and mentoring/development. This is Keysight - People and Culture - YouTube
Responsibilities:
Our powerful culture has led to us being independently recognized on Fortune 100's Best Companies List and we are "Great Place to Work" Certified. We're driven, collaborative, ethical, and curious, and we value all ideas, especially bold ones. And our culture extends far beyond our own walls. Our corporate social responsibility efforts support our communities, nurture the next generation of engineers, and promote environmental sustainability.
At Keysight, Inclusion, Equity & Diversity is an integral part of our core values. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers. We believe everyone should be respected in the workplace and in their communities regardless of race, color, age, gender, sexual orientation, gender identity and expression, ethnicity, religion, disability, veteran status, national origin, or any protected class. We continuously challenge ourselves to grow in our understanding of inclusion by engaging in a wide variety of diversity programs, initiatives, employee network groups and mentoring/development. This is Keysight - People and Culture - YouTube
The Americas Marketing Organization is one of four regional marketing teams within the Keysight Global Marketing Organization. AMO’s objectives are to:
1. Enable demand generation and pipeline acceleration through the design and execution of integrated multi-faceted multi-GTM channel regional programs and events
2. Define and build a regional ABM program that applies demand generation programs and messaging to either a single account or segment basis to accelerate growth in target accounts*
3. Drive growth from existing customer/disty base through channel, customer retention, and renewal programs
4. Accelerate operational excellence by defining, tracking, and interpreting Key Performance Indicators
This role sits within the Events and Experiences functional group whose charter is to enable a memorable customer experience through the flawless planning, management and execution of events and experiences.
Main Responsibilities:
Implement the event marketing plan and manage the execution of the event plans (digital/hybrid/live) as aligned to end-to-end campaign strategies to support business and revenue objectives- End-to-end event execution as part of a multi-touch, integrated path to proficiency, surrounded with associated digital activities to drive increased and deeper client engagement
- As overall event lead, build a strong team of key stakeholders and work stream leads for each event, and manage and collaborate with key stakeholders and sales teams for event messaging/branding, content, curriculum, sessions and speakers
- Manage sponsorship, show floor expo and agency relationship(s), ensuring implementation and execution of end-to-end event strategy and plan with highest of standards and as per event brand experience guidelines, maximizing the return on marketing investment
- Manage and oversee vendor and agency execution.
- Responsible for budget management and audit readiness
- Collaborate on building strong communication plans for internal and external audiences and ensure event specific response lead management plan is implemented
- Apply analytics and insights to better understand attendees, their behaviors/interests and improve engagement, driving the continual optimization of future events, strategies and plans
- Adhere to corporate guidance around event marketing tools, process, metrics, reporting, optimization, experiences, community, education, best practices and agency relations
- Accountable to drive attendance and conversion of prospects through exceptional client centric experiences
- Success is tracked by the following Key Performance Indicators: event registrations, attendance, responses, lead management, revenue and ROI.
Qualifications:
8 -10 years' experience in event/experiential marketing and event management- Experience building, executing and scaling cross-functional event marketing programs
- Experience working with broad groups of stakeholders including senior leadership
- Experience managing multiple projects and navigating competing priorities and goals
- Experience presenting metrics and progress to goal to senior leadership
Preferred Technical and Professional Expertise
- Experience in event platform tools: Eloqua, Certain/BigMarker (digital registration), SharePoint, Adobe etc.
Careers Privacy Statement
***Keysight is an Equal Opportunity Employer.***
Keysight Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.
The level of role will be based on applicable experience, education and skills; Most offers will be between the minimum and the midpoint of the Salary Range listed below.
Colorado pay range: $103,650 - $172,740
California pay range: $111,940 - $204,700
New York pay range: $122,820 - $204,700
Washington state pay range: $111,940 - $186,570
Note: For other locations, pay ranges will vary by region
This role is eligible for Keysight Results Bonus Program
US Employees may be eligible for the following benefits:
- Medical, dental and vision
- Health Savings Account
- Health Care and Dependent Care Flexible Spending Accounts
- Life, Accident, Disability insurance
- Business Travel Accident and Business Travel Health
- 401(k) Plan
- Flexible Time Off, Paid Holidays
- Paid Family Leave
- Discounts, Perks
- Tuition Reimbursement
- Adoption Assistance
- ESPP (Employee Stock Purchase Plan)
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