Job description

Role and Responsibilities

As a Marketing Coordinator, you will support MarathonLS in projects and activities related to its strategic marketing plan. This position will work closely with Operations and Sales departments in organizing and coordinating all related activities. You will be a critical role in increasing awareness of the Marathon brand through Marketing initiatives. This position reports directly to the Sales Director.

Responsibilities:

· Develop an understanding of MarathonLS’ product portfolio, target markets, competition and positioning.

· Responsible for the content creation of brand collateral, including but not limited to: marketing materials, sales presentations, brand communications, digital, email and/ social campaigns.

· Collaborate cross-functionally to support brand and company messages and objectives, helping to develop compelling and ROI-driven marketing campaigns.

· Ability to utilize data and create reporting to analyze success of key metrics.

· Act as a liaison between internal teams such as Operations and Sales and Graphic Designer, along with external agents, such as our web development team for clear communication on marketing initiatives.

· Support lead generation and business development campaigns.

· Enhance visibility and accuracy of Marathon lab supplies through detailed spec sheet creation and photography.

· Ownership of content and accuracy of website all while increasing customer engagement.

· Coordinate virtual and in-person trade show participation and booth activities, including developing conference branding, collateral, messaging, and giveaways.

· Responsible for backing customer service team with phone support.

· Perform other related duties as required.

The Ideal Candidate:

This is an entry level position, any experience writing marketing content, creating marketing collateral, and managing multiple marketing projects from beginning to end is a plus.

· Strong written and oral communication skills through ability to present and communicate ideas clearly and persuasively to target audiences.

· High attention to detail, with a process and solution-oriented mindset.

· Experience collaborating with cross-functional teams to handle multiple projects and meet tight deadlines.

· Proficiency in MS Office (including Word, PowerPoint, Excel), LinkedIn and virtual meeting platforms (including WebEx, MS Teams), experience in Adobe Creative Suite and lnDesign a plus.

· Highly collaborative and understands the value in working together with internal teams to achieve company targets.

· Ability to thrive in a startup environment.

Job Type: Full-time

Pay: $55,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Norwood, MA: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 1 year (Preferred)

Work Location: In person

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