Email Marketing Manager

Full Time
Pleasanton, CA 94588
Posted
Job description

About the company

Albertsons Companies is at the forefront of the revolution in retail. With a fixation on innovation and building culture, our team is rallying our company around a unique vision: forging a retail winner that is admired for national strength, deep roots in the communities we serve, and a team that has passion for food and delivering great service.

Albertsons is one of the largest retail employers, providing approximately 300,000 jobs across 2,200 stores, 22 distribution centers, 20 food and beverage plants and various support offices. We operate in 34 states and the District of Columbia under the Albertsons banner, as well as Safeway, Tom Thumb, Jewel Osco, Shaw’s and many more recognizable names.

Albertsons Companies recently rolled out our Presence with a Purpose work model. Placing a premium on adaptability, safety and family well-being, Presence with a Purpose will help us build a hybrid work environment between remote work and office time. A one-size-fits-all approach does not apply to everyone, and teams are allowed to make decisions that are best for them.

What you will be doing

Albertson’s Companies is looking for people who are interested in re-imagining the grocery experience by harnessing the power of digital technologies. We are looking for an Adobe Digital Marketing Manager who is detail oriented, technically savvy, analytical, data driven, and hyper focused on driving CRM campaigns for our ecommerce and loyalty customers. This key Marketing Operations role will partner with analytics, ecommerce, loyalty, product management, and technology partners to lead efforts to convert loyalty and ecommerce customers, increase frequency, reduce churn, and improve retention of existing customers by developing and executing lifecycle marketing and always-on campaigns across Email, Push Notification, SMS and In-app channels.

Main responsibilities

  • Build, proof, and revise emails and templates in Adobe Campaign Standard and Adobe Experience Manager
  • Work with business partners to define requirements and KPIs for marketing campaigns
  • Communicate with internal team members to gather creative requirements
  • Collaborate with teams to operationalize, build and run campaigns
  • Focus on campaign development, optimization, automation, and channel management.
  • Provide actionable campaign optimization insights based on campaign analysis
  • Work with stakeholders to define, pilot, and rapidly iterate through rigorous test-and-learn methodology (A/B and multi-variant testing) to achieve desired results
  • Streamline campaign production by partnering with IT to develop reusable templates, manage planning and production process, and training colleagues
  • Strong project management skills and ability to work on many projects simultaneously
  • Great communication and collaboration skills
  • Analyze, troubleshoot, and resolve HTML assets and revise code where necessary to integrate with internal tools/platform and ensure proper rendering across major email clients as well as browsers
  • Work collaboratively with campaign team leads as well as cross-functional teams to scope, design, and implement technical solutions for dynamic campaigns.
  • Troubleshoot and resolve issues that occurred at any time during the campaign building, launching or post-launching process.

The salary range is $ 82,900 to $107,680 annually. Starting salary will vary based on criteria such as location, experience, and qualifications. There may be flexibility for exceptional candidates.

Additional Benefits Language

Benefits may include medical, dental, vision, disability and life insurance, sick pay (accrued based on hours worked), PTO/Vacation Pay (accrued based on hours worked) or Flexible Time Off, paid holidays (8-9 days annually), bereavement pay, and retirement benefits (such as 401(k) eligibility). [If applicable:] Associates in this position are also eligible for a quarterly bonus.

We Believe the Successful Candidate has these Qualifications and Experience

  • Bachelor’s degree required.
  • 4 - 6 years of experience project managing, creating, and executing CRM campaigns using an enterprise marketing platform across large cross-functional teams
  • Experience with robust MarTech and AdTech platforms especially Adobe Experience Manager (AEM) and Adobe Campaign Standard (ACS)
  • Strong marketing analytics capabilities that allow you to dive into the data and into our software to get insights to inform your team and cross-functional partners
  • Track record of driving significant results
  • Strong understanding of database concepts and segmentation
  • Proficiency with MS Office suite, specifically Excel
  • A/B or multivariate tests and campaign versioning
  • Dynamic and/or personalized module insertions
  • QA for content and rendering across platforms and devices
  • Handle change requests quickly and efficiently
  • Develop new data-driven campaigns, and personalization initiatives
  • Help define complex segment criteria
  • Partner and collaborate with other members of the production/operations team to ensure knowledge sharing and process efficiencies
  • General understanding of Email and Mobile marketing best practices
  • Minimum 3 years in email/CRM marketing.
  • Understanding of QA process and how to QA other’s work
  • Taking ownership of programs and working with cross-functional business stakeholders

What it is like at Albertsons?

Albertsons Culture Principles

Team: We always support and recognize each other

Inclusive: We always value everyone’s perspective

Learning: We always strive to grow and develop ourselves and others

Competitive: We always act with integrity to win over the customer

Ownership: We always take actions to drive our success

gatheringourvoice.org is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, gatheringourvoice.org provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, gatheringourvoice.org is the ideal place to find your next job.

Intrested in this job?

Related Jobs

All Related Listed jobs