Romantix, a national retail brand in the adult toy market, seeks an eCommerce Manager. While primarily focused on extending brand recognition and growing sales online, the manager will also be responsible for optimizing synergies between our retail and online stores.

The primary goal of this position is to identify opportunities for growth across all marketing channels and work with our internal team, vendors and partners to develop and execute targeted growth strategies. This requires communicating with people who span a broad range of eCommerce knowledge, working with a highly skilled technical teams and managing relationships across various time-zones.

Activities will involve forming new data driven strategies to increase major KPI's, working hand in hand with our account managers to better understand our capabilities; this position will be working with 3rd party providers.

The position requires a strong grasp of data analytics and expert knowledge of Google Analytics and Google's suite of products. This position also requires in-depth knowledge of various ecommerce marketing activities such as email segmentation, SEO, SEM, on-site merchandising and promotions. Finally you must have the ability to analyze marketing data, measure results and find areas of improvement.

Read on to discover how to pursue employment opportunities with us. We offer great jobs, great pay, great benefits and a great place to work.

Primary responsibilities:

• Develop and manage the organization’s e-commerce marketing strategy.
• Work with our eCommerce partners to continuously improve the website’s user/shopping experience.
• Manage various marketing team members to allocate tasks, track completion and measure impact.
• Work to continually optimize conversion rate.
• Oversee our online pricing strategy.
• Evaluate the effectiveness of different marketing channels and activities based on revenue.
• Experiment with and introduce newer marketing channels and tools to connect with and expand our audience.
• Refine promotions, merchandising, marketing and technology to deliver a superior customer experience.

Job Requirements:

Candidates will have a strong understanding of the following areas:

1. Search Engine Optimization (SEO)

Candidates will track the latest search engine algorithmic developments and guidelines to avoid penalty. They will follow competitors’ strategies and regularly track keywords.

2. Content Marketing and Copywriting

Candidates will define and manage our copywriting strategy, to optimize copy on the homepage, product pages (product headline, description, features, etc.), checkout section, lead magnets, call-to-action (CTA) buttons, and any section that directly impacts our conversion rate. Candidates will also define and manage our content marketing strategy to for the blog and other editorial assets.

3. Email Marketing

Candidates will have experience segmenting customers based on purchase history, behavior and other relevant data. Candidates will have experience with personalization and drip marketing campaigns to retain customers and promote upselling and cross-selling offers.

Candidates will continually evaluate deliverability, open rate, click-through rate (CTR), etc. In addition, candidates will have experience using email triggers to address abandoned carts, follow ups to purchase and other critical conversion and retention opportunities.

4. Conversion Rate Optimization

A central purpose of this position is to improve our conversion rate. Candidates will have a strong background in analyzing data to test, evaluate and refine efforts to increase conversion.

5. Digital Advertising

Candidates will have experience using PPC, social media, native, and remarketing ads to drive traffic profitably while reducing the overall cost of acquisition.

6. Social Media Marketing

In addition to managing our various social channels, candidates will track competitor activities, connect with influencers and explore marketing/co-branding initiatives.

7. Tracking and Analytics
Candidates will have experience using quantitative and qualitative analytics data to understand user behavior, test new initiatives and refine our various marketing efforts in a data-driven way.

We’re just getting started; in business for more than 50 years and looking for rapid expansion. We have an aggressive growth plan, and we need your help to get us there.

We take care of the TEAM; review our industry leading benefits program. Benefits include:

• 100% employee-owned company.
• Comprehensive Medical, Prescription Drugs, Vision and Dental plan options
• 401(K) Savings Plan with Employer Matching
• Competitive paid time-off that includes vacation, sick, and holiday time
• Career development and continued education classes
• Employee Incentive, and Bonus programs
• Employee Discount Program

• Location: anywhere

• Payrate: $50k – 90k

By applying for this position, you’re aware you’re applying to an adult retailer and must be at least 18 years of age.

Romantix, Inc. is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination and harassment against employees, applicants for employment, individuals providing services in the workplace pursuant to a contract, unpaid interns and volunteers based on their actual or perceived: race, religious creed, color, national origin, ancestry, physical or mental disability, medical condition, genetic information, marital status (including registered domestic partnership status), sex and gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity and gender expression (including transgender individuals who are transitioning, have transitioned, or are perceived to be transitioning to the gender with which they identify), age (40 and over), sexual orientation, Civil Air Patrol status, military and veteran status and any other consideration protected by federal, state or local law (collectively referred to as "protected characteristics").

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