Job description
We are one growing team with one powerful goal — and as a global leader in education, we strive for a workforce that reflects the individual differences of our learning community. We believe that our employees can be their best selves when they can be their true selves. That is why we’re committed to cultivating and preserving a culture of inclusion in which all our employees feel welcomed, valued and empowered. Together, we will shape the future of education by transforming lives beginning with yours.
Our Workforce Is Expanding Beyond New Hampshire!
We have remote work opportunities available in the following states: Alabama, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Massachusetts, Michigan, Mississippi, Missouri, Nebraska, New Hampshire, North Carolina, North Dakota, Ohio, Oklahoma, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, West Virginia and Wyoming.
The Opportunity
The Student Portal Content Director is responsible for content development, oversight and governance of SNHU's student-facing portal. Specifically, you will work with student-facing teams to develop portal content designed to increase student engagement, improve and lead re-enrollments. The content Director will help work with Student Experience Leadership and managing a team of three full-time professionals.
You will report to the AVP, Student Experience Marketing Communications and work with other members of the Student Experience Marketing Communications team, including communications, email and social media, and throughout the University with Advising, Academics, Career, Student Involvement and others.
You will:
- Provide a unified and organized view of learner portal content across departments and place a high focus on maintaining brand consistency and integration with message, tone and voice.
- Plan, prioritize and develop brand-appropriate, engaging student-facing content representative of all interests and departments
- Work in collaboration with team members across all student-facing departments to identify content needs and audience segmentation
- Ensure quality control and adherence to brand guidelines based on established governance plan
- Manage ongoing Portal maintenance, including routine updates, adjustments based on learner engagement
- Conduct quarterly reviews and audits to assess engagement levels and referral traffic to make enhancement recommendations
- Improve content, layout and integration to improve the student engagement rates and re-enrollments
- Identify opportunities to integrate other marketing channels to build multi-touch campaigns based on student behavior.
- Ensure accuracy in audience targeting and content delivery
- Maintain compliance with CMS quality assurance and publishing process
- Manage an accessible content calendar and ensure shared understanding across the department
- Demonstrate a shared understanding across the department and team members, an understanding of the student life cycle, and a desire to grow as part of an integrated team.
- Collaborate across teams and departments
Minimum Qualifications:
- Minimum of 8 years' experience in marketing or communications
- Bachelor's degree in marketing, communications or related field
- Experience developing marketing and communication strategies and campaigns
- Follow writing conventions and AP style
- 1 + years of experience in CMS and CRM platforms, specifically Salesforce
- Strong strategic thinking, problem solving and analytical skills
- Experience understanding and using data in decision-making
- Understanding of the student lifecycle
- Working knowledge Google Analytics and Power BI
- Leadership and staff management and mentoring experience
Thinking about the job, but not sure you should apply? We still want to hear from you.
We recognize that not everyone enters the world of work with the same advantage, opportunity, and privilege. This is why your skills and experiences are important to us. Take the leap and apply, you just might be the person we are looking for!
Are Benefits Important to You?
We offer exceptional benefits, many available starting on the first day of employment:
Anthem BlueCross affordable, low-deductible Medical insurance available on day one
Low to no-cost Dental, Vision and Life Insurance options
5 weeks of Paid Time Off that starts accruing on day one & Paid Holidays
A Retirement Plan with a 9% Employer Funded annual contribution
Tuition Benefits with family offerings
Who Are We?
SNHU employees are a team in every sense. Separately, we understand that each individual brings unique experiences, perspectives and ideas to create a vibrant work environment. Together we share common values of honesty, acceptance and accountability working as a unified force toward a common goal: to transform the lives of learners. By joining our team, you join us in our vision. Together, we’ll shape the future of education by transforming lives—beginning with yours.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
Remote work disclaimer
Please note that this is a remote eligible position. At SNHU, we ask that our remote employees have access to a reliable internet connection and a dedicated, properly equipped workspace at a fixed location within the United States (in one of the approved states as reflected above) that is free of distractions and dependencies.
Please note that a background check is required for employment.
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