Colder Products Company (CPC), a Dover company, is the world’s leading provider of quick disconnect couplings, fittings and connectors for plastic tubing. Used in a broad range of industries and applications, the innovative coupling and connection technologies from CPC are advancing markets and improving the lives of people across the world. Founded in Minnesota in 1978, CPC is headquartered in Minneapolis-Saint Paul with operations in Germany and China, sales offices in 14 countries and more than 175 distributor partners around the globe.

We are hiring for a Global Director of Brand & Content Strategy to join our Marketing team, based at our headquarters in Arden Hills, MN.

Reporting to the VP of Marketing, the Global Director of Brand & Content Strategy:

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  Leads the marketing and communications teams responsible for creating engaging content and integrated campaigns to generate awareness and drive demand globally for multiple business units.
• Is the key brand advocate across all media, channels and platforms. Building personas, using written, oral and visual stories, and applying market knowledge and business acumen, the position directs content and campaign developments that resonate with customers and prospects while ensuring consistency and effectiveness across all segments.
• Mentors and coaches managers and their teams to leverage best practices and use data to achieve established goals and operational excellence.
• Stays ahead of industry norms and sets the pace for marketing excellence and innovation at CPC, coordinating those achievements with a diverse set of functions including product managers, inside sales, customer service, operations and fulfillment, and pricing.

Essential Job Responsibilities:

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  Direct marketing strategy across digital channels, events and occasional print on owned/paid/earned platforms to amplify brand awareness and generate leads to achieve CPC sales and marketing objectives.
• Inspire and empower the global teams that generate content and define the brand across multiple market segments, including market-segment-focused Marketing Communications and sales enablement pods, an in-house creative team, and partner agencies.
• Translate strategy into actionable and effective marketing activities; be the Brand Keeper in a dynamic environment that requires segment and product differentiation
• Develop guidelines, drive improvements and ensure innovation within the marketing functions; identify, apply and maintain best practices
• Drive and support business strategies with brand decisions, message development and campaign design; collaborate and influence business units and product teams with VOC, best practices and transfer of marketing knowledge
• Partner with Product Marketing, Inside Sales and field Sales to develop relevant content and activities at all funnel stages that accelerates sales cycles, improves win rates, and helps retain and expand existing customer engagements
• Successfully manage change that is driving team growth, market expansion and regional representation
• Champion and secure results and budget tracking, measurement and reporting in collaboration with Marketing Operations and Finance functions
• Lead the global recruitment, hiring and training practices for managers and team members to elevate and celebrate the contributions of current and new-hire professionals.
• Supervises employees in the Marketing department.
• Coaches team members for career growth and performance optimization.
• Travel Requirements: up to 15%

Required Job Qualifications:

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  10 plus years of progressive responsibility managing global B2B marketing teams and partner agencies in a high-mix, complex manufacturing environment
• Bachelors Degree
• Demonstrated success establishing integrated marketing strategies and tactics
• Creative storyteller with a practiced eye for design; able to synthesize strategy and situations into a concise plan of action and relevant messaging
• Established reputation for planning, metric development, analysis, and project management
• Skilled in brand advocacy and influencing change
• Excellent written and communication skills as evidenced by a content portfolio
• Operating familiarity with CRM functionality and project management software
• Proficient with Microsoft Office Suite
• Strong analytical and critical thinking skills

Preferred Job Qualifications:

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  MBA, or Masters in Communications or similar line of study
• Experience marketing direct and through distribution partners
• Experience marketing highly engineered products to diverse market segments

Why should you work for CPC

Join a passionate team of diverse people working together to create, manufacture and support world-class fluid connection solutions. As a CPC employee, you’ll enjoy a collaborative, diverse work environment and challenging career opportunities in a fast-growing company where you have the chance to help shape the future and share in the excitement. Recognized as one of Minnesota’s Top Workplaces for multiple years, CPC offers supportive leadership, comprehensive benefits, employee events and competitive compensation.

CPC’s comprehensive benefits program includes the following:

Health and Wellness

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  Health and wellness coverage starting on day one for you and your family
• Automatic Health Savings Account (HSA) contributions for eligible medical insurance plans
• Multiple paid time-off programs, including PTO, holidays, parental leave, volunteer days and bereavement leave

Financial

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  401(k) plan with automatic employer contributions starting on day one
• Profit Sharing options and a financial consultant
• Tuition assistance for you to continue your education, scholarship programs for children of eligible employees and on-site training and education events
• Referral bonuses for connecting friends and family to job openings
• Employee loyalty and peer-to-peer recognition programs

Culture and Community

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  Access to in-person and online advisors and education for wellness and financial health support
• A co-op and intern program in partnership with the University of Minnesota
• Support of local community groups, as well as donation matching, on-site blood drives, and more
• Multiple committees including a FUN and Diversity and Inclusion committee

About Dover

Dover is a US-based $8 billion global Manufacturing, Engineering and Technology Fortune 500 company.

Job: 50097