Director Corporate Commercialization

Organization Name: Buffalo Rock Company

Website: https://www.buffalorock.com/careers/

Job Department: COR Customer Strategy, Marketing & Brand Development

Reports to: Corporate Executive Director Marketing & Brand Development

Work Schedule: Must be flexible.

Job Type: Regular

FLSA Status: Exempt

Amount of Travel Required: 50%

Job Description

Summary/objective

Buffalo Rock is an award-winning Pepsi and Keurig Dr Pepper bottler founded in Birmingham, AL more than 122 years ago. Buffalo Rock manages the best non-alcoholic beverage portfolio in the country, which includes several beloved global and regional brands. The Corporate Director of Commercialization is responsible for the commercial readiness plan, which integrates Buffalo Rock’s marketing plan with the sales team to ensure our strategy is implemented seamlessly across channels and regions to deliver transformational growth. The responsibility spans from commercial strategy conception to leading a multitude of partners to deliver robust and measurable execution in store.

Essential functions

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

· Drives and leads retail strategy and commercial planning.

· Develops bottom funnel marketing strategy and commercial readiness plan (inclusive of contextualized performance marketing, trade marketing, local brand programming, market expansion plan and trade/sales) that ladders back to brand strategy.

· Manages Corporate Advertising (Rocky).

· Leads development of tools and initiative tracking for driving key launch success criteria (campaign performance reporting, analysis, and optimization), best-in-class execution and project close-outs and post-launch reviews.

· Leads trade marketing toolkit development (merchandising standards) and internal product lifecycle.

· Provide and facilitate feedback loop to marketing, sales, and operations teams to ensure translation and successful commercialization of brand strategies into channel/customer-oriented initiatives.

· Collaborates with Franchise General Sales Managers – Retail, Regional General Sales Managers – On Premise and Retail Sales Managers to ensure the application of key category plans into channel commercial plans, identify gaps and opportunities and work toward annual must win battles.

· Collaborates with Corporate Marketing Equipment (CME) to develop scalable retail solutions to commercialize strategic brand initiatives and secure priority point of inspirations.

· As project manager, collaborates with Supply Chain on forecasting requirements through iterative process and secures launch demand requirements for innovation, product/package expansions and programs across a designated brand or package portfolio.

· Manages situation assessment to identify key long- and short-term strategic channel/customer commercialization opportunities for region (i.e., Gen Z recruitment, Multicultural, etc.).

· Serves as the primary source of commercial operations feedback to the brand teams from corporate, franchises and customers.

· Assist in the AOP process, and work with franchises to conduct key planning sessions assisting with development of short- and long-term plans to support portfolio and brand growth targets.

· Must be a highly proficient communicator who can distill sophisticated material into practical insights and takeaways to drive action both verbally and through PowerPoint.

· Results-oriented with proven track record of implementing time saving routines and delivering sustainable change collaboratively and cross functionally within a large organization.

· Working knowledge of supply chain and forecasting processes.

· Proven track record of ability to not only embrace change – but drive it.

· Planning experience; strategic thinking (forward-looking vision and anticipating of future needs).

· Effectively communicates & builds relationships at all organizational levels; communicates long-term vision and shorter-term opportunities through rapid, clear & concise messages.

· Strong relationship building and influencing skills across brand teams as well as external communications partner agencies.

· Comfortable in working in ambiguity and white space and ability to build and articulate a vision and customize to particular brand, customer, or channel needs.

· Required to complete other activities assigned.

Other Duties and Responsibilities

· Must exhibit a high level of ethical and moral conduct while at work or in attendance of any off-site function during work hours or after work hours while representing the Buffalo Rock Company.

· Responsible for continuous self-improvement through the knowledge and use of all Buffalo Rock provided training, either web-based, in-house, or any other provided method. Must successfully complete assigned training curriculum, including but not limited to online and/or facilitated training.

· Must have knowledge of a wide range of computer software programs with a broad ability and willingness to acquire new skills.

· Ensure that every reasonable precaution is taken to protect the Company from possible damages, theft, or other liabilities.

· Ensure that every reasonable precaution is taken to protect the safety of employee- partners, self, customers, Buffalo Rock property, and customer property.

· Honor and follow through on all business commitments.

Competencies

· Accountability - Ability to accept responsibility and account for his/her actions.

· Communication, Oral - Ability to communicate effectively with others using the spoken word.

· Communication, Written - Ability to communicate in writing clearly and concisely.

· Leadership - Ability to influence others to perform their jobs effectively and to be responsible for making decisions.

· Motivation - Ability to inspire oneself and others to reach a goal and/or perform to the best of their ability.

· Management Skills - Ability to organize and direct oneself and effectively supervise others.

· Organized - Possessing the trait of being organized or following a systematic method of performing a task.

· Honesty / Integrity - Ability to be truthful and be seen as credible in the workplace.

· Project Management - Ability to organize and direct a project to completion.

· Customer Oriented - Ability to take care of the customers’ needs while following company procedures.

· Safety Awareness - Ability to identify and correct conditions that affect employee safety.

· Working Under Pressure - Ability to complete assigned tasks under stressful situations.

Supervisory responsibilities

Carries out supervisory responsibilities in accordance with the company's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems; making recommendations regarding changes in status.

Work environment

Primarily inside work with most if not all working hours in a close office environment

Physical demands

N (Not Applicable) Activity is not applicable to this position.

O (Occasionally) Position requires this activity up to 33% of the time (0 - 2.5+ hrs/day)

F (Frequently) Position requires this activity from 33%-66% of the time (2.5 - 5.5+ hrs/day)

C (Constantly) Position requires this activity more than 66% of the time (5.5+ hrs/day)

Required education and experience

· Bachelor’s degree in Business, Marketing or Management or 8 years of relevant work experience in a related field: Required

· Must have a t least 5 years of management experience in trade marketing, regional field sales, or retail sales: Required

· Must have advanced experience in/application of Microsoft Office 365 products required including, but not limited to: Outlook, Word, Excel, PowerPoint, SharePoint, One Drive, etc.: Required

· Experience working in Adobe Creative Suite (Photoshop, Illustrator, InDesign etc.) or WordPress: Preferred

· Driver's License with a good driving record (MVR): Required.

Affirmative Action/EEO statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Other duties

The company has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and the company reserves the right to change this job description and/or assign tasks for the employee to perform, as the company may deem appropriate.