Digital Strategist

Full Time
Lehi, UT
Posted Today
Job description
Job Description:
Pattern is a leading eCommerce accelerator with offices across the globe offering outsourced marketplace and ecommerce management services for brands worldwide. The Pattern eCommerce Acceleration Platform leverages AI-powered technology, industry expertise, and global distribution,
logistics, and fulfillment services to help quality brands scale profitably on their own websites and through hundreds of marketplaces. Pattern works with some of the most recognized brands such as Pandora, Skullcandy, The North Face and it ranks among the top 5 Amazon sellers globally. Pattern has over 1100 employees across the globe and in November 2021 it received $225M in funding making us a double unicorn.
Pattern is expanding, and we are looking for a Digital Advertising Strategist to join our European. Team in either London or Munich to support the scaling of the business by driving the performance of the brands we represent on Amazon and other Marketplaces.

Frequently Asked Questions

What is the day in the life of a Digital Advertising Strategist?

  • Plan, execute and monitor paid advertising campaigns on Amazon for the allocated
accounts.
  • Analyze and optimize existing paid search campaigns including campaign structure,
keyword research, negative keywords, bid adjustments, creating new campaigns, writing
compelling ad copy, audience targeting, and any other optimization required to drive
revenue and sales.
  • Test, scale and optimize campaigns in Amazon Ads (and other channels).
  • Ongoing management of weekly and monthly budgets across client accounts
  • Communicating with clients via email, calls and face to face meetings to provide insights
  • Identify insights and opportunities that feed into development of strategies which meet
client commercial goals
  • Daily reporting and monitoring of campaigns to ensure commercial objectives are met
  • Deliver weekly, monthly, yearly reporting in line with Pattern’s reporting framework.
  • Competitor analysis
  • Work closely with the Brand Management, Merchandising and SEO/Content to drive an
aligned commercial agenda for the allocated accounts
  • Adopt internal tools and feedback to tech team on feature requirements

What will I need to thrive in this role:

  • Minimum of 1-2 years’ experience in a hands-on digital advertising role, preferably
within an agency focused on Amazon.
  • Solid degree (ideally STEM)
  • Excellent verbal and written communication skills
  • Excellent analytical skills, including budget management and attention to details.
  • Experience executing campaigns across SEM (including AdWords, Amazon sponsored
Ads)
  • Experience executing re-marketing, prospecting and paid social campaigns is a bonus
  • Experience working with retail/eCommerce clients (desirable)
We are looking for individuals who are:

  • Game Changers - Someone who looks at problems with an open mind and shares new ideas
with team members, regularly reassesses existing plans and attaches a realistic timeline to
goals, makes profitable, productive, and innovative contributions, and actively pursues
improvements to Pattern’s processes and outcomes.

  • Data Fanatics - Someone who recognizes problems and seeks to understand them through
data, draws unbiased conclusions based on data that lead to actionable solutions, and
continues to track the effects of the solutions using data.

  • Partner Obsessed - Someone who is partner obsessed clearly explains the status of projects
to partners and relies on constructive feedback, actively listens to partner’s expectations,
and delivers results that exceed them, prioritizes the needs of your partners, and takes the
time to create a personable experience for those interacting with Pattern.

  • Team of Doers - Someone who is a part of team of doers uplifts team members and
recognizes their specific contributions, takes initiative to help in any circumstance, actively
contributes to supporting improvements, and holds themselves accountable to the team as
well as to partners.
What is the hiring process?

  • An initial phone interview with Pattern’s talent acquisition team
  • A video interview with a hiring manager
  • A 2nd stage video interview with a case study in the form of presentation
  • A final interview with the European General Manager
How can I stand out as an applicant?

  • Be clear, concise, and specific when explaining a point (STAR model and answer first are the
suggested frameworks)
  • Be prepared to talk about professional accomplishments with specific data to quantify
examples
  • Be ready to talk about how you can add value and be the best addition to the team
  • Focus on mentioning how you would make a difference at Pattern
  • Be prepared to talk about any side projects related to data and analytics
Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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