Job description
Overview: Responsible for selling products and services to a wide range of highly complex or major accounts and customers and/or a specific supplier. Accountable for increasing sales/client ratio and expanding customer base. Possesses an advanced knowledge of company and competitor policies, products and/or services or technology. Responsibilities:
- Must demonstrate expertise knowledge of principles and methods for showing, promoting, and selling products or services that are considered specialized, fine wine, vintage, luxury, and/or specific to a designated supplier’s portfolio of brands.
- Management of special events such as Wine Marker Dinners, supplier market visits, and wine/spirit education to customers.
- Trains and/or educates the sales staff on all facets of wine knowledge. Coach and mentor less experienced sales representatives to achieve their sales targets and increase their product knowledge.
- Develop long-term sales plans for key customers and monitor and adapt sales activities so these objectives are met.
- Works with the marketing team on pricing programs for non-mainstream items to ensure product line is competitive in the marketplace to meet supplier goals.
- Works with third party industry professionals (supplier reps and customers) as part of the selling process of assigned brands and portfolio.
- Effectively influence full book resources for District Managers and representatives to ensure brands are amplified. Provide execution guidelines and influence to full book District Managers.
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