Job description
Great benefits. Competitive pay. We know these are some of the things people look for in a job.
But if you’re the kind of person who also cares about making an impact and serving our nation’s wounded warriors and their families, then you’re exactly the kind of person we’re looking for. When you join Wounded Warrior Project, you’re committing to making a difference. We make a commitment to you too – helping you to find that spark, ignite your passion to serve, and embark on a career with meaning and purpose.
At Wounded Warrior Project we recognize our mission cannot be accomplished without our talented teammates, which is why we’re proud to offer benefits such as:
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A flexible hybrid work schedule (3 days in office, 2 days’ work from home)
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Full medical, dental and vision coverage for both teammates AND family members
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Competitive pay and performance incentives
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A fun, mission focused and collaborative team environment
A mission that matters is just the beginning, so if you’re ready to get started, we’re ready for you.
The Wounded Warrior Project (WWP) Content Marketing & Social Media Director develops strategies that will maximize WWP target audience awareness through relevant messaging and media and leads the creation, distribution, and promotion of content designed to attract and engage audiences. The Director leads a team of content professionals creating paid and organic content strategies to highlight programs and services and leads all paid content partnerships, organic content development, public service advertising production, and social media. The Director manages the Content, Social, and Multimedia teams.
DUTIES & RESPONSIBILITIES
- Lead the development and execution of WWP’s annual content strategy through organic, paid, and social media channels to educate and raise awareness about WWP programs and services, build brand visibility, and enhance reputation.
- Identify, manage, and execute opportunities for paid and gift-in-kind content partnerships that align with WWP’s overall marketing and communications strategy and messaging priorities.
- Develop and manage WWPs public service announcement strategy including the production of mass media campaigns to raise public awareness and the subsequent media buys needed to place those ads.
- Lead a team of in-house and freelance writers and editors, multi-media, and social media specialists.
- Closely collaborate with Public Relations, Marketing, and Fundraising teams to design, lead, and implement content strategies.
- Deliver high-quality content from concept to production (storytelling).
- Champion principles of storytelling, content organization, and distribution.
- Develop and maintain content calendar and content creation process for both the WWP newsroom and social media channels
- Adhere to and enforce WWP’s editorial standards.
- Optimize content for search engines, the WWP newsroom, and social media
- Review competitor content and market trends to identify new opportunities for organic, paid, and PSA content.
- Capture a variety of metrics to measure the effectiveness of PSA advertising, social media, and content, and revise the approach based on those results.
- Leverage available data from various sources to inform content and message strategies.
- Supervise, train, and mentor team members.
- Stay informed on the latest industry and best practices for storytelling, content strategy, branding, and PSA advertising.
- Other related duties as assigned.
KNOWLEDGE, SKILLS, & ABILITIES
- High energy level. Self-starter; willing to take initiative.
- Demonstrated success leading, coaching, and mentoring teams including remote staff and support agencies or contractors. Proven management skills that foster an open dialog with staff.
- Team-oriented, with a desire to collaborate and engage with others in day-to-day activities.
- Strong expertise and working knowledge of organizational content strategies.
- Proficient in creating strategies to leverage social media platforms, e.g., Instagram, Twitter, YouTube, Facebook, LinkedIn.
- Demonstrated knowledge of social media management, e.g., Social Studio, Hootsuite, Buffer, Sprout Social.
- Demonstrated success and expertise in managing media buys and content partnerships.
- Demonstrated working knowledge of data analytics, performance metrics, and trends analysis.
- Demonstrated ability to create content in the organization’s voice. Demonstrated working knowledge of communication principles including the Associated Press (AP) style.
- Demonstrated working knowledge of data analytics, performance metrics, and trends analysis.
- Proficient using Microsoft Office, e.g., Word, Excel, PowerPoint, and Outlook.
- Exceptional interpersonal skills. Demonstrated ability to develop and maintain professional relationships, and interact effectively with diverse individuals to build effective working relationships. Demonstrated emotional intelligence. Ability to respond to sensitive matters with diplomacy and empathy.
- Exceptional written and verbal communication skills.
- Demonstrated ability to establish credibility, be decisive, influence others, and influence change.
- Strong presentation skills. Confident communicator with demonstrated ability to present information effectively.
- Strong organizational, time, and project management skills. Effectively complete assignments and meet deadlines.
- Demonstrated understanding of budget management.
- Unequivocal commitment to the highest standards of personal and business ethics and conduct.
- Mission-driven, guided by core values, and a pleasure to work with.
EXPERIENCE:
Requirements
- Seven years of communications, public relations, or marketing experience.
- Seven years of experience managing organizational communications and messaging, and managing responses to crises and time-sensitive issues.
- Three years of staff management experience.
- Three years of managing a stand-alone P&L budget.
Preferences
- Ten years of communications experience.
- Five years of staff management experience.
- Five years of experience working with a nonprofit organization.
EDUCATION:
Requirements
- Bachelor’s degree in public relations, marketing, communication, journalism, or related field. Equivalent combination of education, experience, training, or certification may be considered in lieu of degree.
Preferences
- Bachelor’s degree in public relations, marketing, or communication.
CERTIFICATIONS & LICENSURE:
Requirements:
- Valid state-issued driver’s license.
Preferences:
- NA
WORK ENVIRONMENT/PHYSICAL DEMANDS
- General office environment; temperature controlled.
- Up to 25% travel.
- Sitting for extended periods.
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Wounded Warrior Project® is an equal opportunity employer committed to providing equal employment opportunity to all persons without regard to race, color, religion, national origin, gender, gender identity, sexual orientation, marital status, citizenship, age, veteran or military status, disability, genetic information, or any other characteristic protected by law.
Please note:
Wounded Warrior Project is not seeking assistance or accepting unsolicited resumes from search firms without a written search agreement in place. All resumes submitted by search firms to any employee at Wounded Warrior Project via email, the Internet or directly to hiring managers at Wounded Warrior Project in any form without a valid written search agreement in place will be deemed the sole property of Wounded Warrior Project, and no fee will be paid in the event the candidate is hired by Wounded Warrior Project as a result of the referral or through other means."
Wounded Warrior Project is not seeking assistance or accepting unsolicited resumes from search firms without a written search agreement in place. All resumes submitted by search firms to any employee at Wounded Warrior Project via email, the Internet or directly to hiring managers at Wounded Warrior Project in any form without a valid written search agreement in place will be deemed the sole property of Wounded Warrior Project, and no fee will be paid in the event the candidate is hired by Wounded Warrior Project as a result of the referral or through other means."
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