Job description

Shake Shack is looking for an experienced C ommunity Manager to join our Social Team! This person will be the eyes, ears and voice of Shake Shack on social media, cultivating an active and engaged digital community, while also representing the voice of the guest internally. Core responsibilities include monitoring and interacting across all social media channels, managing the social arm of our hospitality team, identifying social trends and pertinent conversations to inform social content and strategy, and performance reporting.

This role is highly collaborative and will report directly to the Sr. Social Media Manager. Our ideal candidate is food, pop culture, and community-obsessed with a team player attitude, a strong sense of creativity, excellent communication and writing skills, and is a multi-tasker that will hit deadlines in a fast-paced environment. This position is based in our New York City offic e and expected to be in the office T uesday through Thursday of each week.

Key Responsibilities

Lead proactive and reactive engagement strategy across social media channels including Instagram, Facebook, Twitter, TikTok, YouTube , and LinkedIn to harness the power of our digital community, gain insights, and connect with customers, fans, and critics

Monitor relevant conversations and engage with consumers to enhance brand reputation and drive advocacy

Identify trends, opportunities, and ideas to support development of content strategy

Identify opportunities to surprise, delight, and show our community members how much we appreciate them

Source UGC and community stories for content (including downloading and editing)

Monitor social media channels outside of standard work hours in partnership with hospitality team

Partner with Hospitality team as primary marketing contact

Lead the revamp and standardization for engagement responses and guidelines for frequently asked questions and new product launches

Publish content across social channels

Provide and execute 360 social support plans for launches/activations

Share community insights with marketing team and larger team when necessary ( e.g. new menu item feedback)

Engage with PR team for real-time crisis management

Skills & Knowledge

In-depth knowledge of the relevant and upcoming social media channels + platforms, and how each platform can be leveraged in different scenarios

Knowledge of the ins and outs of all social media channels, uses them effectively for work and personal

Ability to write and edit communications and articulate the brand 'voice' in a creative, compelling, and witty manner

Ability to jump from the creative side of marketing to the analytical side

Ability to adapt and adjust planned work through analyzing work demands, competing priorities, and tight deadlines; and to understand the most effective and efficient means to accomplish tasks within the parameters of the organizational structure, processes, systems, and policies

Excellent communication and interpersonal skills

Strong attention to detail and a knack for problem solving

Finger on the pulse of culture

Passionate about food, hospitality and the overall guest experience

Experience

Bachelor’s degree

2- 4 years of relevant experience in social media marketing

Experience in community management function preferred

Experience working with community management tools including Sprinklr, Sprout Social, etc.

Benefits

Medical, Dental, and Vision Insurance

Transit Discount Program

401K Plan

Paid Time Off Program

Flexible Spending Accounts

Employee Dining Program

Referral Bonus

Online Training Program

Career Development

Corporate Fitness Discount Programs

Choice of Global Cash Card or Direct Deposit

Shake Shack is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion, creed, age (over 40), disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.
Our company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable laws.
We look forward to hearing from you!  

Pay Range - $69,215.00 - $88,265.00

About Us
Beginning as a hot dog cart in New York City’s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table . Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. A permanent stand was eventually built…and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."
We are expanding across the U.S. and around the world! Join our #ShackFam

Shake Shack is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion, creed, age (over 40), disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.

Our company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable laws.

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