Brand + Creative Graphic Designer

Full Time
Jasper, IN 47546
Posted
Job description

The Brand + Creative Graphic Designer plays a crucial role in our Marketing Brand + Creative Team, leading and executing creative design efforts for our commercial furniture brands, JSI & KLEM. The Brand + Creative Team is responsible for infusing our culture and brand with consistency and impactful visual interest at every customer touchpoint, making it one of our highest organizational priorities. Our goal is to create fervent brand loyalty and provide an exceptional customer experience across all platforms, both digital and physical.

The ideal candidate for this role should possess a highly creative mind, with a keen eye for visual detail, contemporary design aesthetics, and a passion for furniture, interiors, and design. As a part of this team, the Brand + Creative Graphic Designer will collaborate with copywriters, rendering, photo and video artists, production crews, and other asset creation teams to create impactful creative content for print, digital, environmental, and other unique-format graphics.

The role combines conception and execution, requiring the development of innovative and compelling creative assets to support product launches, sales initiatives, and brand campaigns targeting the dealer and A&D communities. The work environment is fast-paced, dynamic, and highly collaborative, with a culture that prioritizes creative thinking and design while also encouraging employees to enjoy the journey.

The successful candidate will play a pivotal role in bringing our brand to life through exceptional visual design, contributing to the overall goal of creating a consistent and impactful customer experience across all platforms.

Job Duties + Responsibilities

  • Concept, develop, and build a wide variety of creative assets to support creative, marketing, and brand objectives.
  • Design layouts and storyboarding for print (brochures, literature, finish cards). digital (brochures, sales tools, animation, presentations, e-mktg, e-comm, social media and website content) and unique format graphics (signage, branded products for showrooms/events) tactics.
  • Art direction for rendering and photo supervision for photography for key visual assets in lifestyle, furniture component, and white sweep formats; assist in styling of photo/video shoots.
  • Work to create photography / rendering / video design inspiration by providing aesthetic direction on product applications, space type and design, material specification and personalized styling to create compelling tools to convey the product and brand story.
  • Help lead projects from start to finish by coordinating with the Marketing team, internal departments or outside agencies, requesting necessary cross-departmental approvals and delivering final assets while working to a deadline and budget.
  • Engage in schedule milestones and independently manage projects for on-time delivery within established budget.
  • Occasional travel is involved in this role, particularly in connecting to the dealer and architect/interior design communities and preparing for industry tradeshows and showroom initiatives.

Skills + Competencies

  • Bachelor’s degree in the graphic design field or equivalent
  • Minimum of 3-5 years of experience in a graphic design position
  • Highly experienced with layout design and creating graphics
  • Strong sense of visual hierarchy, use of color and typography
  • Relationship with design – ability to recognize design trends, critical design eye, apply design thinking into a variety of tools and resources.
  • Strong understanding of visual-verbal integration and premium design
  • Robust attention to detail and a relentless desire for perfection
  • Seasoned collaborator with an ability to lead and be led
  • Experience managing multiple projects simultaneously, shifting focus as needed to meet business priorities
  • Ability to work independently and remain flexible in an agile, collaborative culture
  • Focused on results, leveraging creative expertise and relationship-building skills to drive decision-making
  • Demonstrated organizational, presentation, and written communication skills
  • Must include link to online portfolio

Equipment + Programs

  • Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign, Acrobat Pro)
  • Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook, Teams)
  • Knowledge of website Content Management Systems (CMS) is a plus
  • Knowledge of Social Media Management platforms is a plus
  • Experience with AI Marketing Tools is a plus


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