Associate Director, Brand Experience

Full Time
Birmingham, MI 48009
Posted
Job description
Company Description


At Publicis Collective, it is our mission to deliver Better Outcomes For All.

That means delivering exceptional results and performance for our clients, their customers, and our teams. A competitive advantage we have in this space is our unique structure with four consolidated and integrated COEs, a powerful and data-rich Operating System, and our deep relationships across teams and Publicis Groupe via our Power of One model.

We are driven by our values to Be Better, Be Curious, Be Open & Be Bold.

We live at the intersection of technology, digital, creative, CRM, analytics, and media. We are driven by a common purpose, a powerful spirit, shared behaviors, and a relentless focus on our people. We are constantly challenging the status quo and redefining what is possible for our clients. We combine industry expertise, top-tier talent, and unique, scalable solutions to deliver more valuable customer experiences and tangible business results.


Job Description


The Associate Director, Brand Experience manages the strategy and digital planning process for assigned clients. The Associate Director is a leader who contributes to brand strategy, builds solid relationships with clients across all levels and functions, and can manage, lead, and develop their internal strategy team while also playing an active “hands-on” role in the deployment of strategic plans. They should also be fiscally accountable to Collective ensuring proper budget management and identifying upside revenue potential for the agency.

Role Objectives:

  • Strong leadership presence and client management skills. Leads thinking to inspire innovative solutions, creativity, and a proactive approach.
  • Digital mindset/fluency and an insatiable curiosity.
  • Flexibility and agility to manage complex processes.
  • Embodies Collectives values and cultivates them among team members.
  • Ensure the team delivers sound strategic plan recommendations based on a clear understanding of client objectives.
  • Maintain an in-depth knowledge of client businesses with a focus on upstream initiatives.
  • Expert command of Media Research resources, capabilities, and limitations. Exemplify collaboration by building and maintaining productive relationships across all communications areas (internal teams and agency partners).
  • Ability to think beyond “media” as an active collaborator in the Integrated Marketing Communications process.
  • Thorough knowledge of marketing and communications. Excellent written and verbal communication skills; solid presentation skills. Authoritative, leadership presence.
  • Ability to prioritize and organize issues/projects for self and staff. Moderate travel

Qualifications
  • Bachelor's Degree or, concentration in Advertising, Marketing, Business Administration, or Communications preferred
  • 8+ years of Digital Media Planning, and Management experience in progressive levels of responsibility.
  • Experience leading a team/ direct reports
  • Holistic media strategy, planning, implementation, and reporting
  • Knowledge of media planning systems such as Media tools
  • Budget management – actualizing, forecasting, etc
  • Demonstrated business acumen and a track record of success in the media services profession.
  • Strategic thinker, seeing the bigger picture, with the ability to analyze everything and think critically when solving problems to come up with unconventional solutions.
  • Ability to establish and manage P&L statements. Previous leadership and team management.
  • Ability to build great relationships with clients, vendors, and reps. History of negotiating to get the job done right and track record of success in Media

Additional Information


All your information will be kept confidential according to EEO guidelines.

We know that when the whole person is cared for, they can do their best work. That is why we offer benefits that go way beyond comprehensive health, dental, 401K matching, and flexible time. We also offer access to over 16+ Business Resource Groups, mentorship programs and training opportunities, wellness and enrichment programming, extensive benefits for caregivers and new parents, tuition reimbursement, and so much more.

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