Hiring Salary Range: $52,000-$54,000 DOQ

The Content Specialist works under direct supervision to create, publish, and edit content to serve internal and external stakeholders using institutional websites, ensuring all content is high quality, accessible, up-to-date, and consistent with brand and style guidelines. This role conducts research to identify web content that is most useful for target audiences. The content specialist organizes web content in a way that is most useful for optimal user experience and is responsible for the design and development of engaging user experiences for a variety of interactions.

Academic Support Resources supports hybrid and flexible working arrangements. Work arrangements are determined in coordination with supervisors depending on the nature of the unit and position. The arrangement for this position will be determined upon hire between employee and supervisor.

Write and Edit Website Content: (50%)

• Write and edit content for ASR-managed websites including onestop.umn.edu, classroom.umn.edu, and asr.umn.edu using content management systems.
• Align content with style guides to maintain consistent voice and tone across various channels.
• Write and edit for specific audiences.
• Express complex ideas in easy-to-read ways.
• Participate in redesign/maintenance of department websites.
• Collaborate with subject matter experts, project team members, and key stakeholders to produce content.

User Experience Research: (20%)

• Conduct user research and gather insights (terminology review, usability, focus groups, journey mapping, user persona crafting, etc.).
• Research and write content audit reports, conduct user needs analysis.
• Ensure content and communications meet user needs.
• Track and measure the usage of web content using tools such as Google analytics.

Edit and Proofread Other Published Material: (20%)

• Research, write, and edit newsletter and email content.
• Format and send newsletters and mass emails.
• Ensure that all published materials conform to style guides and readability best practices.
• Proofread catalog descriptions for University courses and programs.
• Support Chatbot content.

Perform Other Duties as Assigned: (10%)

The mission of Academic Support Resources (ASR) is to make a positive difference in students’ lives. This mission includes the entire UMN system, of which ASR provides significant support to each campus and values their collaboration to improve the student experience. ASR is committed to cultivating and sustaining an environment that is diverse, equitable, and inclusive. We are better able to serve and represent our University community by ensuring we value differences and individuality.

The knowledge, skills, and abilities of all ASR employees include job knowledge, communication, problem solving/analysis, development, leadership, teamwork, and customer service.

Unit Description:

ASR Operations and Strategic Initiatives provides student records communication, compliance, policy, and training services for the University. These services support the student experience by providing students with quality information about our processes, maintaining academic policies, and protecting private student data. Through our services, faculty and staff have the tools and information they need to support students during their academic careers.

Applications must be submitted online. To be considered for this position, please click the Apply button and follow the instructions. You will be given the opportunity to complete an online application for the position and attach a cover letter and resume.

Additional documents may be attached after application by accessing your "My Job Applications" page and uploading documents in the "My Cover Letters and Attachments" section.

To request an accommodation during the application process, please e-mail employ@umn.edu or call (612) 624-UOHR (8647).

The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds.

The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. To learn more about diversity at the U: http://diversity.umn.edu

The University of Minnesota, Twin Cities (UMTC)

The University of Minnesota, Twin Cities (UMTC), is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation's most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations.