Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications group in the world. With more than 85,000 people in over 100 countries, the Groupe has capabilities in Creative with agencies such as Leo Burnett and Saatchi & Saatchi, Media within Publicis Media, Digital business transformation with Publicis.Sapient, and Health & Wellbeing with Publicis Health.

Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation.

This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.

The newly formed Global Marketing organization is charged with bringing together Publicis Groupe’s marketing and digital business transformation offerings across creativity, media, data and technology, to drive business growth. The Business Development team sits inside this Marketing organization, responsible for New Business across the Groupe globally.

This role is a seasoned leader who is key to driving success in new business conversion. You will be responsible for independently leading pitches as well as supporting the Regional Business Development Head. You will be required to articulate the pitch strategy and elevate the story telling to deliver a winning proposition. You will also have ownership of the full pitch project management.

To succeed in this role, you will need impeccable project management, organisational skills and attention to detail. You will also bring a deep understanding and strategic flair for how to articulate and interpret our Groupe proposition and unique capabilities to exceed the needs of a client pitch brief. You will need proven collaborative and leadership skills with the ability to connect with multiple teams across brands, geographies and practices. You will thrive in a fast paced and agile environment.

The Vice President of Solutions Marketing will be responsible for creating client-vertical and client-specific positioning for Publicis Groupe products and services for use in strategic new business pitches and top-to-top leadership discussions. This role will be a strategic partner to senior leadership, working cross-functionally across Marketing, Strategy, Sales and Product leaders to best represent Publicis capabilities with current and prospective clients.

This role will be part of the Publicis Groupe Corporate Strategy & Marketing team. The ideal candidate will be able to clearly create and articulate the value proposition of highly complex or technical offerings as it relates to specific client needs or client verticals for both internal and external marketing purposes. In this capacity, the VP of Solutions Marketing will be required to translate standard product-specific collateral into tailored, vertical or client specific narratives combining multiple Publicis offerings to demonstrate expertise and differentiation.

Core Responsibilities

The VP, Solutions Marketing will be responsible for:

• Partnering with Product Marketing to lead the creation of collateral, points of view, and responses for key verticals and client discussions/pitches that artfully showcase Publicis Groupe products, solutions, and services

• Proactively incorporating customer and sales feedback into Solutions Marketing positioning and sharing relevant feedback with Strategy, Marketing and Product leaders to continuously improve adoption and positioning of products and services

• Creating and maintaining a repository of vertical specific positioning and collateral, inclusive of industry trends, product offerings, and case studies

• Supporting senior Publicis Media leadership on key client discussions and business development opportunities

• Partnering with the broader Strategy & Marketing team to create or contribute to marketplace thought leadership and education for internal and external education

The successful candidate should have:

• 8+ years of product marketing, sales enablement, vertical marketing or strategy experience with enterprise services or software products

• Demonstrated knowledge of the media agency, advertising and marketing technology, and data ecosystems

• Ability to quickly develop a comprehensive understanding of and perspective on new concepts and products, inclusive of both high-level strategy and tactical go-to-market details

• Deep experience and passion for playing a central role in new business pitch strategy, packaging and positioning

• Expert ability, interest, and experience distilling complex topics for cross-functional and senior leadership audiences into persuasive narratives in the form of both written documents and presentations

• Strong collaboration, detail orientation, project management, and market research skills

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $159,000-$269,500. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.