See yourself at Radian? We see you here too.

At Radian, we see you. For the person you are and the potential you hold. That’s why we’ve embraced a new way of working that lets our people across the country be themselves, be their best and be their boldest. Because when each of us is truly seen, each of us gives our best – and at Radian, we’ll give you our best right back.

See Yourself as a Sr. Marketing Specialist

The Sr. Marketing Specialist will ensure the strategic alignment between the organization's goals and the development of marketing campaigns to meet those objectives through sound strategic planning, development and execution. In addition, the Sr. Marketing Specialist will collaborate with content authors to ensure delivery of compelling marketing assets. In addition, this role will:

• Lead and execute campaign and content strategies for identified customer segment(s) including conducting in-flight analytics and adjusting course as required.

• Work with cross-functional peers to develop demand generation campaigns.

• Own the customer journey for identified customer segment(s) that ensures the highest ROI from marketing spend.

See the Primary Duties and Responsibilities

• Work in partnership with marketing, sales, training, and other teams as well as agencies to develop, execute, and manage an integrated marketing campaign and content development for identified customer segment(s), production, and execution.

• Help develop thoughtful and effective annual marketing budget and negotiate contracts with advertising partners. Manage PO numbers, invoices against the budget and report any inconsistencies and variances in a timely manner.

• Manage communication strategy and execution for identified customer segment(s). Identify and manage testing and measurement strategies that ensure continual improvement of campaign efficacy.

• Manage content marketing strategy including presenting new content topics, developing content and working with freelance copywriters, managing calendar, executing content through various channels, and communicating with sales and customer care.

• Manage premium items and sales collateral to keep existing collateral current, work with sales, product management, legal and other departments to identify and develop new collateral.

• Day-to-day point person for agency partner management.

• Incorporate metrics into all campaigns to effectively track and measure results of integrated marketing campaigns, including but not limited to engagement, conversion, and revenue.

• Lead and manage cross-functional relationships and meetings to ensure seamless execution of marketing and sales strategies.

• Perform other duties as assigned or apparent.

See the Job Specifications

Education and Prior Work-Related Experience:

• Degree Requirement: Bachelor's Degree or Equivalent Experience

• Work Experience: 6 or more years of prior work experience

Additional Qualifications:

• Minimum 6 years of experience in B2B marketing with a focus in mortgage lending, financial services, fintech, banking, real estate services, or SaaS.

• Fundamental knowledge of digital marketing, content strategy and integrated marketing campaign development and management. Fundamental understanding of demand generation and the role of marketing automation in lead generation and conversion. Knowledgeable about social media channels and capable of leveraging them for content promotion.

• Autonomous, proactive work management style

• Strong communication skills

• Problem solving

• External agency management

• Collaboration and discovery with both internal and external stakeholders.

• Content marketing

• Content development including proofreading and style editing.

• Account-Based Marketing fundamentals.

Other Qualifications, including any special skills, capabilities, and competencies:

• The sr. marketing specialist plays a vital role in turning overarching business goals and strategy into compelling marketing campaigns that drive results. This individual must be able to work autonomously and proactively and be able to pivot as new information becomes available.

See Your Location

Radian is committed to a flexible work environment for many of our roles. This is a *Work From Anywhere* role meaning you have the flexibility to work from home (or another designated workspace that fits your needs).

This role provides additional flexibility should you want to work on-site at a Radian office. Explore our office locations here and let your Talent Acquisition Partner know you would be interested in working on-site.

• Work From Anywhere is subject to Radian’s Alternative Work Policy and business needs.

See Why You Should Work With Us

• Competitive Compensation: anticipated base salary from $60,400 to $99,300 based on skills and experience. This position is eligible to participate in an annual incentive program.

• Our Company Makes an Impact. We’ve been recognized by multiple organizations like Bloomberg’s Gender-Equality Index, HousingWire’s Tech 100, and The Forum of Executive Women’s Champion of Board Diversity. Radian has also pledged to PwC’s CEO Action for Diversity & Inclusion commitment.

• Rest and Relaxation. This role is eligible for 20 days of paid time off annually, which is prorated in the year of hire based on hire date. In addition, based on your hire date, you will be eligible for 9 paid holidays + 2 floating holiday in support of our DEI culture.

• Health & Welfare Benefits. Multiple medical plan choices, including HSA and FSA options, dental, vision, and basic life insurance.

• Prepare for your Future. 401(k) with a top of market company match (did we mention the company match is immediately vested?!) and an opportunity to participate in Radian’s Employee Stock Purchase Plan (ESPP)

• Paid Parental Leave. An opportunity for all new parents to embrace this exciting change in their lives.

• Employee Assistance and Discount Programs. From helping you navigate the healthcare system, to providing resources and assistance to parents and caregivers of children with development disabilities, to scoring discounts with thousands of retailers.

• Pet Insurance. To help protect our furry family members.

See More About Radian

Radian is a fintech servicing the mortgage and real estate services industry. As a team, we pride ourselves on seeing the potential of every person, every idea and every day.

Seeing each other at Radian goes far beyond our open, flexible culture. It means seeing our people’s potential – and creating inspiring career paths that help them get there. Or seeing new pathways and innovating for the future of our industry. It means seeing each other for all that we are. And it means seeing our purpose as one that extends beyond the bottom line – having an impact on communities across the country to help more people achieve the American Dream of homeownership.

We hope you’ll see yourself at Radian. See more about us at Radian.com.

Defining Roles for Radian's Future

Understanding the qualities and characteristics that define a Leader and an Employee is important to building our future-fit workforce. Radian's future is only as bright as its people. For that reason, our People Plan includes profiles to support the qualities and characteristics that each Leader as well as each Employee should embody upon hire or via development.

EEO Statement

Radian complies with all applicable federal, state, and local laws prohibiting discrimination in employment. All qualified applicants will receive consideration for employment without regard to gender, age, race, color, religious creed, marital status, gender identity, sexual orientation, national origin, ethnicity, ancestry, citizenship, genetic information, disability, protected veteran status or any other characteristic protected by applicable federal, state, or local law.

Equal Opportunity Employer Details

View the "EEO is the Law" poster [Link]. View the "EEO is the Law" Supplement [Link]. View Pay Transparency Nondiscrimination Provision [Link].

Accommodation

Whether you require an accommodation for the job application or interview process, Radian is dedicated to a barrier-free employment process and encourages a diverse workforce. If you have questions about the accommodation process, please e-mail careers@radian.com.