Job description
Position Details
Advertising/Posting Title
Sr. Digital Content Producer
Diversity Statement
The University is especially interested in candidates who can contribute to the diversity and excellence of the institution. Applicants are required to include in their cover letter information about how they will further this goal.
Posting Summary
Lead planning and development of marketing content production for University of Vermont undergraduate student recruitment with an emphasis on digital experiences. Content includes admissions recruitment webpages campaign specific landing pages, digital presentations, organic and paid social media campaign content, digital and analog advertising, channel-specific video versioning and animations. The primary goal for this position is driving awareness of UVM with prospective undergraduate students and creating compelling student interactions that result in inquiry and application to UVM. This role is responsible for furthering brand reputation and awareness nationally via best-in-class digital content creation and placement.
Minimum Qualifications (or equivalent combination of education and experience)
- Bachelor’s degree in related field and 5+ years’ related experience requiredor an equivalent combination of education and work experience.
- Demonstrated experience creating and publishing digital content in a wide variety of platforms and channels.
- Experience in content editing and/or content management with digital publishers
- Demonstrated success collaborating with creative and digital marketing agencies and in-house partners.
- Demonstrated content writing and editing skills following the UVM brand and editorial style guide.
- Strong understanding of the current digital and social media landscape, including website content, creating paid and organic content for YouTube, Instagram, Facebook, Twitter, TikTok and other platforms.
- Demonstrated understanding of best practices in creating and tracking campaign success metrics.
Desirable Qualifications
Strong understanding of higher education highly desirable. Working knowledge of Slate, Salesforce, Hubspot, Drupal 9, Adobe Creative Suite, Google Ads and Analytics, Programmatic marketing platforms, Microsoft Office, and email marketing software desirable. Graphic Design/photo/video editing skills desirable.
Other Information
Special Conditions
Bargaining unit position, External candidates must complete a 4-month probationary period, A probationary period may be required for current UVM employees, This position is eligible for a hybrid schedule with an option to split time between campus and elsewhere, in accordance with the university telecommuting policy
FLSA
Exempt
Payband Min (Represents full-time (12 months, 1.0 FTE) equivalent salary. Must be prorated for jobs less than 12 months or 1.0FTE (Salary/12 x # of months x FTE))
47000.00
Payband Max (Represents full-time (12 months, 1.0 FTE) equivalent salary. Must be prorated for jobs less than 12 months or 1.0FTE (Salary/12 x # of months x FTE))
89300.00
Staff Hiring Band
Hiring salary budgeted at mid to high end of pay band
Union Position
Yes, UVMSU ($20 minimum hourly rate)
Posting Details
Position will be posted for a minimum of one week, after which it is subject to removal without notice.
Job Open Date
04/26/2023
Job Close Date (Jobs close at 11:59 PM EST.)
Open Until Filled
No
Position Information
Position Title
Communications Professional Sr
Posting Number
S4313PO
Department
University Marketing/30571
Position Number
00026548
Employee FTE
1.0
Employee Term
12
Supplemental Questions
Required fields are indicated with an asterisk (*).
- * Please specify here where applicable. Enter "NA" if not applicable.
(Open Ended Question)
- * How did you hear about this employment opportunity?
- American Alliance of Museums
- American Association for Affirmative Action
- Burlington Free Press
- Rutland Herald
- CareerBuilder
- St. Albans Messenger
- Chronicle of Higher Education
- Community Organization (Please specify below)
- Consortium of Higher Ed LGBT Resource Professionals
- Craig's List
- Department of Labor
- BostonWorks
- Diverse Issues in Higher Education
- DiversityDB
- Diversity, Inc.
- Glassdoor
- HBCU
- Job Central
- HERC
- HigherEdJobs
- Hispanic Outlook
- Indeed
- Inside Higher Ed
- Job Fair
- JobsinvT
- LatPro
- Listserv (Please specify below)
- Monster
- NAFSA: Association of International Educators
- NCAA Job Market
- NEACAC
- PoliceOne
- Seven Days
- Trade Show/Conference (Please specify below)
- UVM Catamount Job Link
- UVM Employee (Please specify below)
- UVM Employment Web Site
- Vermont JobLink
- SHRM
- Vermont Library Association
- CUPA
- Women in Higher Education
- Workplace Diversity
- NACUBO
- Zip Recruiter
- Other (Please specify below)
Documents Needed to Apply
Required Documents
- Resume
- Cover Letter/Letter of Application
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