At Zachry Hospitality, we are passionate about hospitality and excellent customer service. Our hotel surrounds itself with team members who share that same passion. We take care of our guests and team members as family, within a culture of service where we do the right thing because it is the right thing to do. Our core values are at the center of every decision we make:

Every Person Matters

Together We Can Do Great Things

This Is More Than a Job

BENEFITS:

• Company paid short-term and long-term disability.
• Medical, dental and vision insurance
• Fidelity 401K retirement plan with employer matching up to 6% of contribution
• Hilton Hotel Travel Discount Program
• Paid Time Off (PTO)
• Free Meal
• Free annual VIA bus pass
• Quarterly Incentive Bonus
• Referral Bonus Incentive Program
• Team Member Assistance Program

  Job Purpose:

  
  

  To implement the brand s social media strategy to drive brand awareness, bookings, community engagement and other desired objectives. This person will create compelling digital campaigns, complement larger communication campaigns with digital components and develop plans of action and benchmarks for success. This role coordinates with multiple departments within the brand, including online marketing, public relations, advertising, partnerships, product marketing and brand performance support.

  
  
  • Collaborates with Social Media Planning & Integration, Online Marketing, eCommerce, Promotions and Partnership and Corporate Communications teams to maximize opportunities to meet the hotel and brand business objectives, support corporate strategies and benefit hotels.

  • Works individually or with a team to recommend Marketing and Social Media projects including planning, scheduling, researching, writing and editing press releases.

  • Leads community management in the social space, assesses social channels and opportunities on a global scale, establishes and maintains official brand channels, protects the brand s reputation and manages crises in the social environment and provides strategic direction for social activity at the property level.

  • Focus on revenue generation and market share through a forward thinking approach that supports brand advertising, public relations and marketing strategies.

  • Executes plans for design, writing, and production of marketing communication

  • Ensures that social media and marketing materials position the organization and its products/ services for high visibility with clients, partners, trade associations, outside vendors, and media audiences

  • Manage and lead all marketing and social media projects by developing relationships with outside vendors.

  • Maintain and customize digital signage around the property to ensure guests/groups are aware of services and special events.

  • Create and manage a Social Media content calendar.

  • Respond to hotel and F&B outlet reviews on 3rd party sites such as; TripAdvisor, Yelp, Google, etc.

  • Manage and update hotel and outlet websites regularly

  • Content creation: Assist in creating social media assets and promotional material. Provide logistical support for photoshoots.

  • Monitors marketing trends, tools and applications specific to the hotel industry and target market(s).

  • Demonstrates positive leadership characteristics that inspire team members to meet and exceed standards, and promote team member empowerment.

  • Edits marketing content on organization website to ensure alignment with organizational goals.

  • Other duties as assigned.

  
  

  
  
  

  EDUCATION:

  High school graduate or equivalent required.

  Minimum of 4 year college degree preferred.

  
  

  
  

  EXPERIENCE:

  Minimum of 2 years experience preferred.