Supervisory Responsibilities:

• None (this is an individual contributor role, no people management/supervisory responsibilities)

Essential Job Functions:

The incumbent will provide expertise to enhance online presence in all aspects of social media and social engagements, while managing existing social media marketing platforms. Will create and manage our company image in a cohesive way to achieve marketing goals and must be able to handle our social media presence ensuring high levels of web traffic and customer engagement.

• Manage and update the social media content calendar for relevant platforms such as: Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok
• Leverage measurement tools to provide progress reports including key performance indicators (KPIs) and continually improving results through testing and new initiatives.
• Monitor and engage regularly with audiences online; engage publicly as a thought-leader.
• Lead in company reputation management efforts and strategies to enhance online reviews.
• Ensure all online efforts and messaging are consistent with the values, overall story, and voice for the target audience.
• Collaborate with the Senior Communications and Content Strategist to develop and amplify digital campaigns.

Competencies:

• Excellent communication skills (written, oral, presentation, interpersonal, listening)
• Strong organizational, project management, and time management
• Strong collaboration and team orientation
• Curiosity and creative thinking
• Business acumen to include business analysis and quantitative skills (tracking and interpreting metrics to enhance user engagement and content optimization)
• Thorough understanding of marketing strategies and practices
• Valuing diversity and differences; promoting inclusion

Education, Experience & Certification:

• Bachelor’s degree in Business Administration with emphasis in Communications, Marketing, or Advertising preferred.
• Four years of professional experience in social media, brand/personality management including organic and paid campaigns.
• Fluency in Microsoft Office Suite (Outlook, Excel, Word, PowerPoint)
• Fluency in platform management for videos, audio, and text
• Intermediate level of Canva and/or Adobe Photoshop
• Experience producing / hosting social media videos, including IG Reels, Stories, TikTok, YouTube
• Videography and/or video editing experience preferred
• Hootsuite or similar social media management platform experience preferred

Physical & Mental Requirements:

• Ability to reason logically and make sound decisions, to consider alternative and diverse perspectives, to communicate effectively both orally and in writing, and to interact effectively with others.
• Must be able to occasionally lift, move, or carry up to twenty (20) pounds.
• Typical office environment that may include prolonged periods of sitting or standing.
• Ability to navigate various departments and locations across the company.
• Ability to use technology including entering text, data, or information into a computer system.
• Must be able to meet domestic travel needs up to 10% of the time.

Disclaimer:

This job description is not an exhaustive statement of duties, responsibilities, or requirements. Employees may be required to perform other job-related duties, as requested by their supervisor, subject to reasonable accommodation. Finally, Labor Finders retains the right to change or assign other duties to this position.