Job description
Monitor and manage university-level social media accounts, responding to and engaging with the college’s constituents. Plan and produce social media content. Build brand awareness through paid and organic digital marketing on social media, search, and other pay-per-click networks. Identify and manage key performance indicators.
Essential Job Functions
- Implement the college’s social media, digital marketing, and overall branding strategies, working closely with members of both the digital and content teams within University Communications.
- Create, write, and publish content to the college’s social media channels, including Facebook, Twitter, and Instagram, in concert with the brand and editorial guidelines. Monitor these channels, responding to and interacting with prospective students, current students, parents, alumni, faculty, staff, community members, and other audiences and constituencies. Perform community management tasks, acting on membership requests, organizing audiences, and keeping branding current. Manage Facebook groups.
- Create and manage paid digital marketing campaigns, with an understanding of specific channel tactics and techniques (e.g. social media, organic/paid search, remarketing, video pre-roll).
- Monitor college’s search engine optimization (SEO) performance. Create and maintain inbound marketing pages within Denison’s content management system.
- Identify and manage key performance indicators (KPIs). Track key analytics and provide frequent reports on trends, constituent growth, and brand visibility to University Communications and senior administration.
- Provide campus clients with education, training, and best practices, regarding email marketing to internal and external audiences. Maintain email marketing platform, Emma.
- Provide campus clients with education, training, best practices, and accessibility for social media marketing. Maintain college Facebook Business Manager and vet and train offices or departments with new account requests.
- Keep current on best practices and emerging platforms.
- Advise key campus offices (e.g., Office of Admission, Office of Alumni & Family Engagement, Annual Fund) on digital marketing opportunities as well as best practices for e-mail marketing. Partner with these offices on creative concepts for and implementation of social media and digital marketing campaigns.
- Responsible for periodically checking social media accounts over evenings and weekends, to watch for emerging situations and advise stakeholders on appropriate responses.
- As a member of the college’s emergency communications team, deliver public information by way of social media.
- Perform other duties as assigned.
Minimum Qualifications
Required:
- Bachelor’s degree or 3-5 years of social media and digital marketing experience.
Key Attributes:
- Demonstrate an understanding of targeted advertising, audience segmentation, digital acquisition. and conversion, search engine optimization (SEO), inbound marketing, as well as utilizing analytics to inform and drive strategy.
- Ability to deliver institutional messaging through a voice and personality appropriate for social media and other digital channels.
- Excellent writing skills for a fast-paced digital environment.
- Ability to juggle several projects and deadlines.
- Ability to work independently and on a team.
- The ability to produce and withstand pressure in a dynamic work environment.
- Effective time management skills, a keen eye for detail, and organization.
Preferred Qualifications
Preferred:
- Experience with popular social media and digital marketing platforms such as Hootsuite, Sprout Social, Google AdWords, Facebook Business Manager, and Emma.
- Experience with content management systems such as Drupal and WordPress.
- Basic photography and video skills for capturing content.
- Experience in emergency/crisis communication situations.
Physical Demands
none
Contact(s)
Kristy Bellofatto
Contact Phone/Extension
Contact Email
bellofattok@denison.edu
Open Date
12/16/2022
Close Date
Open Until Filled
Yes
Special Instructions to Applicants
Additional Information
Applications received by January 15, 2023 will be given full consideration. Position will remain open until filed.
In our ongoing efforts to support the health of our community, continue to operate our campus safely, and to comply with the federal government’s large employer mandate, Denison requires all new employees to be fully vaccinated against COVID -19 including a booster within the timeline guidance recommended by the Centers for Disease Control and Prevention unless an authorized exemption is approved. For more information and resources regarding this policy as a condition of employment, please visit https://denison.edu/campus/covid19 .
In our ongoing efforts to support the health of our community, continue to operate our campus safely, and to comply with the federal government’s large employer mandate, Denison requires all new employees to be fully vaccinated against COVID -19 including a booster within the timeline guidance recommended by the Centers for Disease Control and Prevention unless an authorized exemption is approved. For more information and resources regarding this policy as a condition of employment, please visit https://denison.edu/campus/covid19 .
Denison University Background Check Statement
The final candidate will undergo a background check as a conditional offer of employment.
Denison University EEO Statement
Denison University is an Equal Opportunity Employer.
To achieve our mission as a liberal arts college, we continually strive to attract and hire candidates with diverse backgrounds, experiences and identities. Denison fosters a campus community that recognizes the value of all persons regardless of age, disability, ethnicity, gender expression and identity, national origin, race, religion, sexual orientation, or socio-economic background. For additional information and resources about diversity at Denison, please see our commitment to inclusion, diversity, equity and antiracism ( IDEA ) at Denison Forward .
To achieve our mission as a liberal arts college, we continually strive to attract and hire candidates with diverse backgrounds, experiences and identities. Denison fosters a campus community that recognizes the value of all persons regardless of age, disability, ethnicity, gender expression and identity, national origin, race, religion, sexual orientation, or socio-economic background. For additional information and resources about diversity at Denison, please see our commitment to inclusion, diversity, equity and antiracism ( IDEA ) at Denison Forward .
If you require a reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please contact the Human Resources Department at (740)587-6299 or by email at
HR@denison.edu
.
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