Job description
JOB DESCRIPTION
Advance’s Corporate Marketing team is a strategic and dynamic team helping to drive Advance’s transformation by establishing the Advance brand as the premier customer-focused omnichannel auto parts retailer. The team will achieve this by bringing together innovative thinking and forward-looking programs in the areas of Advertising, Media, Social Media, Content Marketing, and Customer Insights in support of Advance Auto Parts and its portfolio of brands (to include DieHard, Advance Professional, CarQuest, Technet, WorldPAC, AutoParts International, among others).
The Community Management Specialist will drive brand awareness, relevance, affinity and, ultimately, omnichannel traffic for the Advance brand via the creation and deployment of motorist-first content and social media strategies. They will assist the team in the creation, execution, and administration of social media programming in service to the annual editorial calendar.
This position reports to the Social Media Manager and is part of a Hybrid work arrangement based in Raleigh, NC.
ESSENTIAL DUTIES & RESPONSIBILITIES
Build relationships with customers, potential customers, industry professionals, journalists, influencers and more through social media
Drive awareness and distinction for the Advance brand, its subsidiaries and its resources
Stay up to date with social media trends and platform changes
Draft on-brand, relevant and clear social media responses to channel inquiries
Identify brands for Advance brands to follow
Identify social media conversations for Advance brands to participate in
Work closely with the social media team to understand content, initiatives and strategic planning
Implement social media strategies to increase engagement and followers
Monitor and extrapolate data and themes from social media channels to leadership to inform strategy, future content and more
Work closely with copy team to understand Advance and its family of brands’ voices
Escalate negative or concerning engagement to customer care team
Actively monitor and engage with brand partners and influencers
Ability and willingness to attend onsite company and partnership events as needed
Assist with other duties within the brand marketing team as needed
Identify gaps in existing resources Advance has available and work with the team to create them
Identify user generated content opportunities and assist with approvals for future brand content
Aid in channel strategy development
Establish best practices and create needed resources in community development to complete job functions and report into the social media manager
Monitoring social, cultural and brand trends via social listening
Providing recommendations on social content and content trends
REQUIREMENTS
The ideal candidate has experience directly running and managing owned social channels, delivering social media campaigns across multiple platforms, and a deep understanding of community management. A successful candidate will have:
3+ years social media experience, particularly in community management for an enterprise-level brand
Hands-on experience of building communities on social
Excellent copywriting, grammar and proofreading skills, with ability to write concisely across platforms
Excellent customer service and interpersonal skills
Strong sense of empathy and authenticity
An ability to keep track of multiple projects simultaneously and ensure deadlines are met
Meticulous attention to detail
Working knowledge of SEO and key words for social media
Ability to tailor voice to different audiences, situations and social media platforms
Ability to understand brand voice, tone and writing style quickly
Experience measuring social media performance metrics
Strong judgement to discern negative, controversial or explicit situations and protect the Advance brand
Commitment to inclusion, equity, accessibility and encouragement
Proficient in Microsoft office suite
An eagerness to brainstorm and work on new social concepts
The confidence and ability to provide recommendations on social content and content trends
The ability to collaborate with cross-functional teams (e.g., Social Media, Content, Media & Advertising, Sponsorships & Activations, Hispanic Marketing, Customer Research, Merchandising, Legal) develop new ideas and executions to support sponsorships, products and vendors
CANDIDATE PROFILE
The ideal candidate will hold a bachelor’s degree in English, business, marketing, or a related field and have 3+ years of prior experience in and/or knowledge of community management. Passion for social media is a must. Experience and/or interest in the automotive market is a plus. Must be comfortable with flexible scheduling, to include some nights or weekends.
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