Business Overview

MACDERMID ENTHONE INDUSTRIAL SOLUTIONS

MacDermid Enthone Industrial Solutions is a business unit of Element Solutions Inc (NYSE: ESI). Element Solutions Inc is a leading specialty chemicals company whose businesses supply a broad range of solutions that enhance the products people use every day.

MacDermid Enthone Industrial Solutions is a global supplier of industrial metal and plastic finishing chemistries. We primarily design and manufacture chemical systems that protect and decorate surfaces. Our high-performance functional coatings improve resistance to wear and tear, such as hard chrome plating of shock absorbers for cars or provide corrosion resistance for appliance parts. Our decorative performance coatings apply finishes for parts in various end markets such as automotive interiors or jewelry surfaces. As part of our broader sustainable solutions platform, we also provide both chemistry and equipment for turnkey wastewater treatment and recycle and reuse solutions. Our industrial customer base is highly diverse and includes customers in the following end markets: appliances and electronics equipment; automotive parts; industrial parts; plumbing goods; construction equipment and transportation equipment.

We strive to embody the five “Elements of our Culture,” our “5Cs”: Challenge, Commit, Collaborate, Choose and Care. These core values are the foundation of our organization which our employees embrace in their interactions with customers, colleagues and other stakeholders to drive financial performance and create a rewarding work environment.

Job Purpose

As a Sr. Global Marketing Manager, you will collaborate with an international, cross-functional team to find synergy across global markets and initiatives, leading a small group to shape and drive the go-to-market marketing strategy for the MacDermid Enthone Industrial Solutions core business. This role will help shape the marketing commercialization roadmap - increasing awareness and building brand equity through the development of relevant content, while focusing on increasing engagement and conversions across our various channels, evangelizing our industry-leading products and solutions.

Job Responsibilities

• Define the content development strategy and communications plans inclusive of trade shows, digital campaigns, webinars and social media channels to support global and regional business initiatives
• Create relevant industry content plans for different applications - from digital to printed media, focusing on developing a narrative that’s effective and encompassing of the industry’s technical and commercial language
• Optimize the marketing guidelines for the management of graphics, typography, logos, templates, posts, and publications. Define best practices in the use and deployment various marketing content and messaging at a global level
• Develop messaging and positioning that clearly communicates our value proposition to various key target audience and segments
• Collaborate with stakeholders to translate business and investment decisions into actionable marketing plans; inclusive of seeking budget approval and anticipating measurable results
• Liaise with external agencies, designers, photographers, and suppliers to ensure schedules, budgets and briefs are met and delivered to the agreed job specification
• Manage personnel related to the content creation and the communications strategy; effectively ensure that metrics and objectives are met with the expected quality and performance to support the business strategy
• Participate in the creation of strategic plans for the support of business across all regions, making sure to encompass the input of the different stakeholders
• Develop and manage relationships with cross-functional project teams, including but not limited to regional and country managers, product teams, technical specialists, sales operations, supply chain, R&D for the creation of organic and paid media campaigns and general content development
• Expand external industry relationships aligning to business priorities, such as national and regional industry associations, trade publishers and third-party event producers to optimize MacDermid Enthone’s position in the marketplace across channels, measuring impact

Requirements & Qualifications

• Demonstrate leadership, strategic thinking, independence, proactiveness and ownership; embracing both big picture objectives and follow-through on details
• 8-10 years of experience in a global role, focusing on product, brand marketing, digital or similar field. Experience working in an industrial, B2B company a plus
• Language skills: understanding of regional cultural elements
• Strong visual and creative judgement
• Experience and interest in digital marketing and social media communication channels
• Knowledge of print and digital production
• Excellent communicator: written and verbal and to able to be customer facing, as necessary
• Commitment – a self-starter with a desire to take ownership of projects and work through to conclusion
• To exercise excellent communications in reporting to the Director of Global Marketing and Communications

Skills

• Effective communicator with excellent written and presentation skills
• Ability to manage multiple projects and liaise between multiple external partners and a multi-functional global organization
• Creative and pragmatic marketer who is a capable of thinking outside of the box in delivering brand and marketing messages that connect with the audience while accurately depicting the personality and interests of the organization
• Strong marketing skills and experience of a busy, global marketing department with a willingness to learn the industry
• Ability to judge the most effective way to resolve and overcome design and language issues with the development and branding of product collateral across all marketing channels
• Business experience and basic financial understanding to proactively understand and plan the budgeting process of the designated area
• Plan and manage multiple projects simultaneously and liaise with colleagues within MEIS marketing and sales teams, third parties and stakeholders as appropriate

Education

EEO Statement

Element Solutions Inc group of companies are E-Verify Companies and provide reasonable accommodation for qualified individuals with disabilities and disabled veterans in job applicant procedures. Equal Opportunity Employer: Minority/Female/Veteran/Disabled/Gender Identity/Sexual Orientation